Vizergy® Partners with Bally’s Corporation


Vizergy® Partners with Bally’s Corporation

August 23, 2021 Ryan Ridge
Ballys logo and Vizergy logo

Bally’s Corporation Selects Vizergy® to Build Digital Footprint

Vizergy® Digital Marketing, the leading provider of digital marketing and sales for the hospitality industry, is proud to announce the addition of a new client, Bally’s Corporation (NYSE: BALY). Vizergy will work in tandem with McGuinness Media, a Rhode Island-based full service ad agency to develop and manage Bally’s websites on Vizergy’s Digital Sales & Marketing System, providing Bally’s Corporation with conversion-focused website designs and marketing programs to increase brand visibility and revenue.

"We analyzed multiple potential digital partners and Vizergy came out in the end as the best web development and marketing technology provider for our growing, omnichannel company. We were familiar with their work after utilizing them for our Hard Rock Biloxi website build out several years back and they continue to be a reliable partner for us to work with. We look forward to seeing the final product for each our properties in the months to come.” says Robert Weir, SVP and Chief Information Officer for Bally’s Corporation.

Vizergy’s recent growth in the casino marketing industry is driven by providing clients with intelligent technology solutions and proven marketing programs that increase revenue. Despite fluctuations in the travel industry, Vizergy continues to advance this year with ongoing software updates and cutting-edge innovations to meet clients’ needs and improve available technology. 

We’re very pleased that Bally’s Corporation chose Vizergy as its digital marketing partner to help them build their online presence and meet their performance goals,” said Robert Arnold, Vizergy President. “We look forward to a collaborative relationship, and we’re excited to provide them with solutions to achieve next-level success.”

Additional noteworthy achievements this past year include: 

  • Named Partner of the Year for its leading-edge digital sales and marketing platform
  • Introduced a private label of the Vizergy Marketing System (VMS) 
  • Received multiyear recognition in website design and development
  • Hired new talent, and strengthened the leadership team with the promotion of Addams England to Chief Operating Officer

About Bally’s Corporation

Bally's Corporation is a leading regional casino-entertainment company with a growing omni-channel presence of online sports betting and iGaming offerings in the US. It currently owns and manages 14 casinos across 10 states, a horse racetrack in Colorado and has access to OSB licenses in 14 states. It also owns Bally's Interactive, a first-in-class B2B2C sports betting platform, Monkey Knife Fight, the fastest growing daily fantasy sports site in North America, and SportCaller, a leading global B2B free-to-play game provider, and Telescope, a leading provider of real-time fan engagement solutions. 

With more than 6,000 employees, the Company's operations, pro forma for pending acquisitions, include 15,833 slot machines, 532 table games and 5,355 hotel rooms. Upon closing the previously announced Tropicana Las Vegas (Las Vegas, NV) transaction, as well as completing the construction of a land-based casino near the Nittany Mall in State College, PA, Bally's will own and manage 16 casinos across 11 states. Its shares trade on the New York Stock Exchange under the ticker symbol "BALY".

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