Tag - Direct Bookings
Metasearch has gone from a niche tactic to a fundamental component of hotel advertising in only a few years.
More and more travelers are using metasearch sites to compare hotel room rates from various online travel agents (OTAs) and other booking sites all in one place. It’s the fastest-growing channel for hotel advertising and ...
Read More About Your Hotel’s Metasearch Strategy
Pay-per-click search and display advertising are both effective ways for hoteliers to market their properties to online travelers. Both highly targeted strategies, these types of digital marketing campaigns drive qualified and likely to convert travelers to your website.
What’s The Difference?
Pay-Per-Click (PPC) Search Advertisements
Pay-Per-Click is actually a term ...
Read More About Hotel PPC Search & Display Advertising Explained
The Vizergy Marketing System’s (VMS) Reputation Reviews feature has been updated with several new enhancements to help clients monitor online guest reviews.
These include the addition of Booking.com and Hotels.com as new review sources, an improved Rating Filter option, and a new Trending Keywords feature. These updates allow clients to monitor and better understand ...
Read More About VMS Enhancement: Reputation Reviews Feature
Increasing direct bookings continues to be a hot topic in the hospitality industry and a strategy we have yet to highlight is: The Booking Engine.
Why is the Booking Engine important for direct bookings?
We know that first impressions and a beautiful, appealing design are key factors for any website to ...
Read More About Direct Bookings: It’s All About the Booking Engine
Vizergy’s Director of Business Development, Hope Waggett, CHDM, weighs in on the hot topic of ADA compliance for hotel websites:
Allow me to begin by stating that I am not qualified to offer legal advice on any topic, particularly in the area of discrimination and accessibility. This information is based on experience ...
Read More About ADA For Hotel Websites Explained
Vizergy has just launched a brand new user experience for the Vizergy Marketing System (VMS).
Say hello to the new and improved Vizergy Marketing System . The new look and feel of the VMS is modern, offers new enhancements – such as the addition of Google Local Business Listing on the reputation dashboard, ...
Read More About Vizergy Marketing System’s New User Experience
Vizergy’s latest enhancement to their CMS platform gives clients better tracking and reporting using Adobe Analytics.
Adobe Analytics tracking has been enhanced to better track across separate domains such as online media, campaigns (email, display, etc.), and natural search. Enhanced tracking will allow clients to attribute more bookings to the channel they ...
Read More About CMS Enhancement: Online Media & Campaign Tracking
Ranchos de los Caballeros, a long-time partner with Vizergy, just launched a brand new custom, responsive website with a gorgeous design!
Property Stats:
Property Name: Ranchos de los Caballeros
Location: Wickenburg, Arizona
Room Numbers: 67 guests rooms and 12 suites
TripAdvisor: Excellent Rating!
URL: https://www.ranchodeloscaballeros.com/
Custom Website Design:
Here ...
Read More About Brand Consistency with Site Live: Ranchos De Los Caballeros
With so much competition from OTAs for direct bookings, hoteliers need to be savvy with the techniques to attract visitors to their property’s website. Below are a few strategies put together by the experts at Vizergy that have helped our clients boost their direct bookings.
Strategy: Book Direct. Get More.
Use this eye-catching headline ...
Read More About Tips to Boost Direct Bookings for Hotels
O
ur client, Clevelander South Beach, located in South Beach Miami has three separate properties. Originally, all three properties shared a website until Vizergy was tasked with creating different sites for each property that best highlight their appeal.
The Clevelander Hotel’s website featured an additional two locations, Essex House and The Stiles Hotel, ...
Read More About The Clevelander Hotel Website: Divide & Conquer
Revamped Overall Branding / Attitude Change
Hard Rock International came to us with a distinct branding change in mind for the next generation of their Hard Rock Cafes, which Vizergy originally launched in 2015. The Hard Rock team was eager to update their brand identity online and retain the features of the Vizergy Marketing ...
Read More About Vizergy Launches New Hard Rock Cafes Site
Our Senior Manager of Search Marketing Services, Trish Leighton, dives into hotelier’s new biggest competition for direct bookings; Google.
Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to booking engine, causing more than a few worried glances among ...
Read More About Forget OTAs – Hotelier’s Biggest Competitor for Direct Bookings is Google
Next Generation Marketing Software Makes it Easy for Hotels to Target Digital Tactics
Vizergy , the hospitality industry’s leading provider in digital marketing software solutions, continues to enhance their platforms to drive hotel revenue and profit and stay competitive in an ever-changing digital marketplace.
The latest enhancement, made to ...
Read More About Vizergy Showcases AI Enhancement to TargetingHub® Product
Vizergy’s most recent site launch was with Hotel Yountville in California.
We think you’d agree that the perfect escape to wine country is at Hotel Yountville .
This luxury boutique hotel inspired by a quintessential wine country home is perfect for those looking for a relaxing, luxurious escape. From world-class cuisine, upscale ...
Read More About An Interactive & Sleek Site Launch : Hotel Yountville
Vizergy clients have great success with our full-service email marketing product. This blog contains some of our client’s recent email campaigns that showcase high ROI and impressive analytics from utilizing TargetingHub’s smart list segmentation in addition to email marketing.
TargetingHub analyzes existing hotel PMS data to identify key insights about client’s best ...
Read More About Best Email Marketing Campaigns for Your Hotel Property
Vizergy’s client is a relatively small property just outside of San Diego, CA. In the past year of utilizing the TargetingHub customer data platform for their email marketing, they have been able to grow their database by 2,615 new contacts.
Vizergy’s customer data platform, TargetingHub, has allowed our client to identify their ...
Read More About Client Generates Over $275k with TargetingHub Email Campaigns
Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. It means your property’s website is important and relevant enough for other websites to link to and associate themselves with.
Quality vs. Quantity of Backlinks:
In the past, backlinks were ...
Read More About Why Backlinks Are Important for Hotel SEO
“Three remarkable experiences. One unforgettable destination.”
Our client, Dunes Manor , is a celebrated beachfront complex in Ocean City, Maryland. The most unique feature of the property is that there are 3 separate buildings that offer distinct experiences. The Dunes Manor Hotel and Dunes Suites buildings are situated on the beach with ...
Read More About Beachfront Hotel Transforms Website With Vizergy
Vizergy, the hospitality industry’s leading provider in digital marketing software solutions, closed the books on their most successful calendar year ever in 2018. The company, based in Jacksonville, FL, boasts 1,300+ clients in 26 countries. The company grew its customer base and revenue significantly in 2018 with the acquisition of several new large client and multi ...
Read More About Digital Marketing Firm Poised for Success in 2019 with Focus on Data Marketing Platform: TargetingHub®
