Website Personalization continues to be a hot topic in the travel industry and today’s marketers have plenty of opportunity to personalize their users experience.
Personalization is a simple step to improve website conversions for hotel properties. Vizergy’s CMS & platform makes it easy for hoteliers to personalize content for target audiences. Segmenting visitors by shared attributes give hotel marketers the opportunity to create detailed messaging tailored to an audience’s specific needs, increasing the likelihood of a conversion.
To make it even easier for Vizergy clients to drive higher website engagement and conversion rates, the Vizergy CMS & platform has added a functionality to target website visitors based on proximity to their property. This new tool is called: ‘Personalization – New Distance from Location Rule Type’ and is now available to current clients utilizing personalization. This tool allows for an even better filter to reach a specific target audience in desired locations and to filter potential visitors by location.
Question about this new personalization tool? Contact your Account Manager or email us here.
You may also enjoy our previous blog about Personalization:
The Importance of Personalization
& Vizergy’s Website Personalization Guide Download
