Posts
January 11, 2022
Trish Leighton
For SEO professionals, 2021 can be summed up in two words: algorithm updates. Last year, we saw an unprecedented number of search algorithm changes and tests that made the search result landscape far more volatile than in previous years. Some of these were confirmed by Google, and we were given some insight into what they ...
Read More About Expert Panel:
2021 Google Updates
January 11, 2022
Robert Arnold
Vizergy President Robert Arnold recently participated in Questex Hospitality’s Executive Roundtable, sponsored by Sabre, where they discussed how the hospitality industry can utilize technology in their operations to improve the guest experience. As an expert on technology driven digital marketing for hospitality, Arnold commented on the strengths of these technologies, as well as limitations for ...
Read More About How Can Hoteliers Manage Higher Technology Expectations?
December 17, 2021
Johanna Dykstra
In 2018, Vizergy began noticing a sharp increase in lawsuits and threats to our clients regarding ADA accessibility information on their websites. When it comes to ADA compliance for a hotel, there are two points to consider when evaluating a website. The first point is to ensure the website is easy to use for screen ...
Read More About ADA Compliance
December 17, 2021
Anna Ajluni
In today’s business climate, paid media is an important component of any comprehensive marketing strategy. With much of our lives taking place online—and in social media spaces—it is more important than ever for businesses to have a strong online presence.
When considering where to invest in an online advertising presence, it helps to ...
Read More About Taking A Multichannel Approach to Media
November 23, 2021
Rebecca Pemberton CRME
The Global Distribution System (GDS) is an unknown to many people but using this channel can be very beneficial to your hotel’s bottom line. Simply optimizing your GDS gives Travel Agents what they need to better recommend your property to potential guests.
The best way to think of Travel Agents is that they ...
Read More About Expert Panel: Global Distribution System Optimization
Hospitality marketing leader collaborates with Hotel Equities to drive more direct business
Read More About Vizergy® Partners with Hotel Equities Group, LLC
November 02, 2021
Johanna Dykstra
Is your hotel leveraging one of the most valuable assets to increase profitability? Your email database could be the key to increasing revenue as the travel industry continues to recover. Take advantage of an opportunity to solidify relationships with your audience and keep loyal guests engaged with updates from the property and exclusive offers.
Email marketing ...
Read More About Case Study:
215:1 ROI with Email Marketing
October 25, 2021
Jen Cialfi
Second Cities Come Out on Top
Travel is beginning to pick up, and more people are hitting the spots on their Destination Bucket Lists after the unforeseen travel break. More travel is great! But more tourists? Maybe not so much. If you’re looking to get your travel fix while avoiding the crowds (whether social ...
Read More About Travel Trends: Second City Destinations
Vizergy® Receives HR Impact Award Amid Continued Growth of Leadership Team
JACKSONVILLE, Fla., September 1, 2021 – Vizergy® Digital Marketing extends a huge congratulations to its Director of Human Resources (HR), Holly Montroy, for receiving the Jacksonville Business Journal’s 2021 HR Impact Award. The award recognizes those who shape and develop ...
Read More About Vizergy® Receives HR Impact Award & Continues to Grow
Sabre e-commerce solutions combine with Vizergy’s best-in-class web development services to deliver high-performing websites for hoteliers
Read More About Vizergy® Expands Alliance with Sabre Hospitality Solutions
September 23, 2021
Gretchen Walkenhorst and Johanna Dykstra
While this year has been anything but normal, time marches on and budget season has arrived. While the past 1.5 years may be hard to use for future planning, there are certainly lessons to be learned for 2022. Let’s look at some trends and strategies to keep in mind as you begin your 2022 planning.
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Read More About Industry Insights: Budgeting for 2022
August 23, 2021
Ryan Ridge
Vizergy® Digital Marketing, the leading provider of digital marketing and sales for the hospitality industry, is proud to announce the addition of a new client, Bally’s Corporation. Vizergy will work in tandem with McGuinness Media, a Rhode Island-based full service ad agency to develop and manage Bally’s websites on Vizergy’s Digital Sales & Marketing System, providing Bally’s Corporation with conversion-focused website designs and marketing programs to increase brand visibility and revenue.
Read More About Vizergy® Partners with Bally’s Corporation
August 10, 2021
Jen Cialfi
Preparing for an Influx in Wedding Group Travel
COVID forced countless couples to postpone their weddings last year. Now more cities are opening, and more people are becoming vaccinated, so wedding ceremonies are coming back in full force. Couples are inviting more attendees to their wedding festivities. Guests are eager to attend destination weddings ...
Read More About Wedding Bells Are Ringing: An Influx in Wedding Travel
About Plantation on Crystal River
Plantation on Crystal River is a beautiful, 232-acre resort surrounded by Kings Bay’s natural springs. The resort is part of the Ascend Hotel Collection®, a lifestyle division of Choice Hotels®. Recognized as the hotel industry’s first soft-brand concept, each of the Ascend Collection hotels is ...
Read More About Case Study: Converting leisure travelers
Vizergy® Digital Marketing implemented significant software enhancements to provide more meaningful and actionable information for clients. New features recently added to Vizergy’s platform include additional data visualization, integrations and tools that empower clients to make smarter digital marketing decisions, improving website performance optimization, conversion and channel productivity.
Read More About Vizergy® Marketing System Gets an Upgrade
Vizergy®, the leading provider of digital marketing and sales for the hospitality industry, today announced the promotion of Addams England to the role of Chief Operating Officer (COO). England, a 15-year Vizergy veteran, previously held the title of Senior Vice President of Information Technology.
Read More About Vizergy's® New Chief Operating Officer
July 13, 2021
Kristen Sullivan
Capturing and keeping consumers’ attention is no easy feat, especially with all the information they’re bombarded with daily. It’s crucial to remain visible by maintaining a consistent and on-going digital presence throughout the year. Building a well-thought marketing calendar will ensure you have several solid ideas rather than throwing something together at the last minute ...
Read More About Building a Great Marketing Calendar
Vizergy® Named Partner of the Year for Its Leading-Edge Digital Sales and Marketing Platform
Hospitality marketing leader recognized for its continuous commitment to excellence in driving mutual success.
JACKSONVILLE, Fla., June 3, 2021 – Hard Rock International (HRI) presented Vizergy® Digital Marketing with their prestigious Partner of the Year ...
Read More About Vizergy® Named Partner of the Year
April 27, 2021
Kristen Sullivan and Todd Taylor
Now, more than ever, consumers of all ages (especially Millennials and Gen Z) care about equality and expect companies to operate under a strict set of morals. As a result, they are particular about where they spend their money and are more likely to support brands that share similar values. These consumers look for obvious ...
Read More About Incorporating Diversity into Your Website
April 15, 2021
Jeremiah Mathews
The past year was unlike any other for the hospitality industry and many hoteliers made the difficult decision to reduce their digital marketing efforts to save money until revenue streams increased. In many cases, paid media budgets were reduced to zero, hotels physically closed their doors (some temporarily and others for good), and websites remained ...
Read More About Hotel Website Design in 2021
