Success Story

Hotel Website Design

Days Inn Pensacola Beach

www.daysinnpensacolabeach.com
Client Since: 2010

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Situational Analysis

Days Inn Pensacola Beach, a select service branded property, satisfies a wide range of travel enthusiasts, from transient leisure guests to business and corporate groups, due to its beautiful beachfront location, reasonable rates, family-friendly atmosphere, meeting space, and convenient location.

Days Inn Pensacola Beach sought an independent website that would assist in showcasing the various amenities and aspects of the property and also aid in increasing weekday business throughout the entirety of the year with a strong focus on adding to the current mix of sporting, military, educational, religious and fraternal traffic. Working directly with this Days Inn property, we were able to map out a results-driven digital marketing strategy to help them achieve and exceed the desired business goals.

Approach

Vizergy recommended and created a custom, independent website on our proprietary CMS platform to allow for more aggressive marketing and opportunities to drive direct traffic. Search engine optimization was also implemented to boost the property’s visibility and website traffic. An easy-to-use, upfront navigation bar was implemented in order to move current and potential guests or groups to the information they seek most. To help boost qualified traffic and inquiries related to Meetings & Events, a sub-navigation was used to provide ease of access to more information about the property’s facilities and offerings.

Highlights

  • More than 21,500 visitors to the website in year one, with an expected increase of 32% YOY
  • SEO contributed to 40% of qualified traffic directed to the property booking engine in the first year
  • Website ranks on first page search results in Google and Bing for 37 targeted keywords
  • 9 of these keywords hold the number one position in search engine results

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