Search Engine Optimization
Increase Traffic and ROI With Effective Hotel SEO
Hotel SEO Essentials
A solid SEO program requires short-term, mid-term, and long-term strategies to gain visibility on highly competitive hotel-related terms. Focusing initial efforts on research, analysis and the fundamentals of search engine optimization sets the stage for success and does everything necessary to move your website up in rankings.
During an initial SEO set-up and website optimization, we:
- Strategically map out keywords - Allows us to target and update the website’s meta information accordingly. This maximizes our professionally-written, SEO-ready website copy to achieve ranking on these targeted terms.
- Perform internal linking - Ensures proper microformatting and optimizes your site for placement on maps and in local searches.
- Directory Submission - Submit your website to a list of pre-qualified directories to gain immediate exposure and begin building your inbound link profile. These directories have undergone rigorous quality control measures to ensure submission to viable directories only.
- Proprietary link-building - The majority of our off-page efforts focus on link building techniques crafted specifically for our clients by world-renowned link building expert, Eric Ward, who personally trained the Vizergy team with a custom-designed curriculum in 2011. These advanced link building efforts are on-going. In addition, we revisit and optimize on-page elements on a recurring basis with the help of our monitoring and reporting tools.
SEO Advantage Plus
If your hotel is aggressively looking to move up in search rankings, SEO Advantage Plus from Vizergy is your answer. Pairing best-in-class technology from SEO provider BrightEdge with our proprietary hotel-specific link-building and SEO strategies, we can help your hotel increase visibility where it matters most.
In addition to the above SEO Essentials elements, our advanced SEO package also layers in:
- Keyword Analysis - This “Reverse Index” shows exactly which keywords you should be targeting that already yield results for your competitors.
- Opportunity Analysis – Eye-opening perspective into your competitors' strategies, including latest keywords, traffic driving pages, and their most valuable backlinks.
- Link Strategy Deployment - Unique, ethical and effective linking strategy designed to help your content earn high quality links using our hotel-specific proprietary link building techniques.
Get an edge over your competition with SEO from Vizergy. Contact us today.