Success Story
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Marco Beach Ocean Resort is a 100 room resort located on beautiful Marco Island, on Florida’s Gulf Coast in between Naples and the Everglades. No matter the leisure travel, the property is perfect for a vacation, beachfront wedding, romantic getaway and more. South Florida is known for its natural beauty, outdoor activities and culture, and is the ideal location for the resort.
Business Needs
The resort was searching for a marketing partner to boost online efforts. Specifically, they sought improved search engine rankings and website traffic, a user-friendly booking process and a boost in direct online revenue.
Approach
Vizergy created an independent website that focuses on: - Upscale website designed by award winning, in house design team that showcases the beauty of the property and surrounding area - Search engine optimization (SEO) and pay-per-click (PPC) ads from Google certified, in house team - Professional copy and images - Easy to use booking engine that up-sells packages and room types - Engagement and emotional connection with travel shoppers – Social media engagement.
Results
- Website has produced over $2.4 million in revenue over the past year
- SEO accounted for 43% of revenue in 2012
- 25 targeted keyword phrases appear in first page search results
- Nearly 250,000 website visits in 2012
