Sugar Bay Resort & Spawww.sugarbayresortandspa.com
Client Since: 2011
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Sugar Bay Resort and Spa is a newly independent (formerly under the Wyndham flag) 294 room resort located on beautiful St. Thomas in the U.S. Virgin Islands. This luxurious property largely caters to travel shoppers seeking leisure trips, weddings, and romantic honeymoons or getaways.
Sugar Bay’s goal was to reach and convert customers in a new target market. Specifically, they sought improved search engine rankings and website traffic, a user-friendly booking process and a serious boost in direct online revenue—with a goal of increasing their Internet bookings to 25% of their total revenue, up from 6%.
Vizergy recommended a modern, custom website and mobile site in order to reach a new target audience. The new sites would both adhere to the latest in custom usability trends, including professional, layered imagery and effective scrolling that sells both the property and exotic location. Search engine optimization and pay-per-click ads were included in their digital strategy in order to maximize their visibility online, and the integration of a social hub also played a key role in customer engagement. The goal was to produce at least a 10:1 ROI in year one.
- Website has seen over 300,000 visitors since going live in April 2011, 48% of which were from Q1 2012 alone
- Mobile website witnessed a 65.5% increase in visits from all of 2011 to Q1 2012
- 60% of total visitors to the mobile website in 2012 were directed via natural search
- 15% of total visitors to mobile website were delivered to the booking engine
- 2011 ROI year to date: 10:1