Tidan Hospitality Groupwww.tidanhotels.com
Client Since: 2009
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Tidan Hospitality Group, formed in 2005, is a collection of 10 hotels, most of which are located in the metropolitan Montreal, Quebec area. The group owns and manages properties in other areas of Canada as well, plus one in Florida. Tidan is known for luxurious, independent hotels, but also owns a few branded properties. The company has a tightly-knit team and training process that results in superior service across their entire portfolio.
One component that Tidan was missing was strong online marketing for all of their properties. They sought an Internet marketing provider that was flexible enough to work with all of the property types, from luxury boutiques to mid-tier brands. They wanted a new portal website, individual property sites, and stronger online visibility in particular. In the end, they realized they needed to boost online branding and marketing efforts across their portfolio to make their desired growth become a reality.
Vizergy's design team built a custom portal site that provides an overview of Tidan and each property. The portal site branches off to individual hotel sites, where travel shoppers can research each hotel and the local attractions. Every site has strong search engine optimization that focuses on the local area, social media integration and various CTAs for specials and packages. The simple to use SECURE-RES booking engine is also utilized on each site. The portal site and nine individual sites combined to realize tremendous results since going live in early 2009.
- Roughly $4.4 million earned in website revenue from site going live to present
- 23% website revenue earned through PPC advertising
- Website witnessed nearly 600,000 visitors last year
- ROI = 9:1