Why Hospitality SEO is Critical
The most beautiful hotel website design is essentially useless if travel shoppers cannot find it when searching. According to Cornell Hospitality Research, more than 80% of travelers perform at least one travel related search during their planning process. Search engines such as Google and Bing constantly update algorithms, enhance their search results and base search results rankings on the architecture of SEO. This further highlights the importance of having a professionally built site, with proper SEO in order to maximize search engine visibility, drive traffic and online bookings.
SEO doesn't stop on your main website. Your property's mobile site and local listings need to have consistent messaging and the right content to not only engage travel shoppers, but also to be indexed properly for maximum visibility.
What Vizergy's Expert Team Does
After a website is built, it requires ongoing monitoring and optimization to continue to produce strong rankings. Our team, which was recently trained by world renowned SEO link building expert Eric Ward, monitors statistics, performs optimizations, seeks out link targets and adjusts to algorithm changes, ensuring your website - and mobile website - rises above the competition... and stays there! The team also ensures your local listings are present, accurate and optimized across the Internet's most popular local search platforms.
Our SEO Services Include:
- Monitoring through custom reporting allows the team to spot opportunities and take action.
- Optimization is the foundation of strong rankings for both old and new targeted keywords and terms.
- Link building provides your site with valuable inbound links from reputable third party sites, positioning you as a respected site to both search engines and travel shoppers.
- Reporting allows us to understand exactly how your website is performing and shows your success in a clear format.
- Business listing control across 100+ local search platforms, including Google, Facebook, Yellowpages.com and countless mobile applications being developed, allows for consistent information and distribution. We cleanse, organize and optimize your property's listings to increase online findability.
- Distribution of your certified listings to the industry's leading network allows you to reach the sites where over 90% of local searches occur.
Drive direct online reservations to your property, get started with SEO today.