content management system spreading the word – piece of cake
intuitive. simple. robust.content management
“Marketing made easy” is the bottom line with Vizergy’s Content Management System. It’s just the right mix of user-friendly and powerful — intuitive for quickly updating text and images and creating response forms, and robust for next-level marketing like scheduling special offers and launching targeted campaigns, analyzing results, and then some.
Best of all—it’s been built just for the hospitality industry. So it walks your walk, and talks your talk.
Vizergy cms feature highlight
Serve up meaningful, targeted messages to your site visitors who've been referred by a specific campaign, location, device, and more. Using personalization as a marketing strategy, you capture and see direct results from specific efforts because the data all lives within your Vizergy CMS. Swap out a homepage header image for visitors from a certain referrer. Or offer specials on a regional basis. Here are just some of the categories by which you can target:
- Pages Visited
- Device Types
- New/Returning Visitors
Easily manage content and navigate the backend quickly and with minimal training. Our visual page editor lets you simply click through your website as if you were viewing it live. There's no need to hunt through backend setting pages trying to find where to edit a piece of content. You save time because what you see is what you get.
The Vizergy CMS automatically generates schema data (behind the scenes data) in the website markup for content like property information, special offers, FAQs, and calendar events. This feature maximizes your indexed content, ensuring these details are seen in the search engines, making a powerful impact on your search engine results.
The Vizergy CMS bakes in automatic search engine optimization, ensuring all SEO best practices are met. Below are examples of things the CMS is optimized for:
- Website navigation
- Page title/meta tags
- Canonical URLs
- Sitemap XML
- Robots.txt file
- Structure Data/Schema
Our development team uses software tools to identify web accessibility standards as outlined by the World Wide Web Consortium's Web Content Accessibility Guidelines 2.0 Level AA (WCAG 2.0 AA). We are committed to our good faith effort to follow the guidelines available.
Create user-friendly forms to capture important information from your visitors, like group RFPs, newsletter signups, contact us details, and gift certificate requests. Use the forms dashboard to review conversion rates, popular field selections, and ways to optimize your forms.
Easily edit images within our CMS, eliminating the need to download and install image editing programs. Resize, crop, rotate, and optimize images so they look perfect, and maintain the quality standards created for your Vizergy website design.
No one waits for your pages to load. The Vizergy CMS keeps visitors engaged and navigating through the site longer because it optimizes each page for fast load times. Plus, it automates things like generating next-gen image formats, lazy loading content further down the page, and compressing page resources. And you can be sure that our CMS follows best practices outlined by Google PageSpeed reports and Core Web Vital metrics.