Data Drives New Online Presence for Napa Valley’s Bardessono Hotel & Spa


Data Drives New Online Presence for Napa Valley’s Bardessono Hotel & Spa

December 04, 2018

Vizergy, the travel industry’s leading provider in Digital Marketing, launched its most recent project with Napa Valley’s Bardessono Hotel & Spa.

For more than 20 years, Vizergy Digital Marketing has been the go-to digital marketing brand for the hospitality industry. Offering the best technology platforms, website design and digital marketing services to maximize online visibility and direct revenue.

Speaking on this partnership with Vizergy, Stephanie Leavitt, Director of Sales & Marketing at Bardessono says, “We are excited for the new design and look of  I believe, we were able to create an authentic Bardessono guest experience online. The images and video prominently portrayed really share our visual narrative.”

Recognized regularly as one of the top luxury hotels in the U.S. by Condé Nast Traveler and Travel + Leisure while nestled in the heart of Yountville, Bardessono prides itself on offering a mindful approach to living the good life. “Deep green” with luxury, a subtle aesthetic, privacy, and graciousness, Bardessono models hospitality with enduring expressions of land and family that fostered and sustained the original Bardessono family farmstead. The hotel boasts Lucy Restaurant & Bar with its own on-site, CCOF (California Certified Organic Farming) culinary garden, and a full-service spa as well as personalized spa treatment areas in each of its guest rooms.

Vizergy plans to heighten the property’s online visibility with a robust search engine and data-driven marketing strategy, utilizing the company’s proprietary Marketing System (VMS) and TargetingHub, a software that uses the hotel’s customer data to identify and target their most valuable and profitable guests.

Sean Dampier, Vizergy’s Creative Director says, “The Bardessono guest experience is so rich, that it is challenging to describe within the confines of one website. The Accommodations, Spa and the incredible beauty of the location, are unique and have to be seen to be believed. We used powerful imagery and a clean browsing strategy to guide the potential guest to an equally rich online experience.”

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