A new oceanfront hotel generated over half a million impressions & a 46:1 ROI with a display ad campaign.
Client Profile
Our client’s property is a 183 room, oceanfront hotel located in downtown Naples, FL on the Gordon River and just a short walk to the beach. The hotel features a resort style pool and four function rooms which total more than 3,100 square feet of event space. Their onsite restaurant is known for being one of the most innovative restaurants in the downtown Naples area.
Client Goal
As one of the newest hotels in downtown Naples, our client wanted to spread the word about their new property and generate new business.
Strategy
In order to generate awareness for the property, Vizergy set up a display ad campaign with content referring to the new hotel and images that showcased their river views and resort style pool. Once the hotel had been opened for a year, the “newest hotel” content was removed from the ads and updated with their newest brag stat, “#1 ranked hotel on TripAdvisor”.
Tactics
1. Set campaign budget: $3,000 & campaign duration: 10 months
2. Focused on prospecting new visitors to increase awareness of the new hotel.
3. Halfway through the campaign, the focus was shifted to remarketing to targeted guests who had previously visited the website.
Campaign Results
At the end of the display ad campaign, over half a million impressions were generated which resulted in a significant return on investment for the property. The following also resulted from the campaign.
- $137,789 generated in revenue
- 257 bookings made on the property website
- 46:1 ROI average
- 571,959 impressions made
For more information about how display ads can boost direct bookings for your property, contact the digital experts!
