Vizergy Blog

Tag - Google Hotel Search

What Hoteliers Need to Know About Staying Relevant with Google Hotel Ads

April 17, 2019
Google
It’s no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs. Online travelers often turn to Google when researching hotels, resulting in millions of hotel search queries each day. With so many eyes on these search ...
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Forget OTAs – Hotelier’s Biggest Competitor for Direct Bookings is Google

April 15, 2019
Google ads
Our Senior Manager of Search Marketing Services, Trish Leighton, dives into hotelier’s new biggest competition for direct bookings; Google. Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to booking engine, causing more than a few worried glances among ...
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