Category - Vizergy Knowledge Base
The most effective hotel digital strategies aren’t built by stacking more tools. They’re built by simplifying management and aligning systems around a single, connected approach.
Read More About simplifying hotel digital strategy: why one connected approach matters more than ever
Generative AI is reshaping how travelers search for hotels—and how hotels need to show up online. With platforms like Google SGE, Bing Copilot, and ChatGPT, search is no longer just a list of links. It’s a conversation.
Read More About from keywords to conversations: rethinking website content for generative engines
In this episode of The Vizergy Interview Series, Vice President of IT Kyle Peterson breaks down how AI is powering the Vizergy Marketing System and other hospitality platforms and what hoteliers should expect from AI today and tomorrow.
Read More About the Vizergy interview series: our ai-powered hospitality platform with Kyle Peterson
Behind every successful Vizergy project is a team aligned around one goal: helping hotels achieve measurable, long-term digital performance. In this episode of The Vizergy Interview Series, Account Executive Michael Olberding shares his perspective on communication, collaboration, and how early alignment between teams creates stronger outcomes for hospitality brands.
Read More About the Vizergy interview series: from project to measurable results with Michael Olberding
Website accessibility is no longer just a “nice to have.” An inaccessible website can shut out guests with disabilities, frustrate users, and expose your property to real legal risk. Making your website ADA compliant isn’t just about avoiding lawsuits—it’s about inclusion, performance, and trust.
Read More About why website accessibility matters and what hotels need to know
In Episode 4 of the Vizergy Interview Series, COO Addams England gives a deep look into the technology that powers modern hotel marketing. He explains what makes the Vizergy Marketing System unique, how AI is transforming the way hotels work, and which tools drive stronger engagement and more direct revenue.
Read More About the Vizergy interview series: Addams England on the technology behind better hotel marketing
In this episode, we sit down with Client Services Account Executive Josh McKilligan to discuss what makes hotel–agency partnerships truly effective, how strategic alignment drives results, and how AI is reshaping marketing analytics.
Read More About the Vizergy interview series: Josh MacKilligan on cultivating strong partnerships for hotel strategy
In this episode, we sit down with Trish Leighton, Senior Manager of Search at Vizergy, to talk about the evolving world of hotel SEO, the rise of AI-driven search, and how hotels can compete in a landscape dominated by OTAs and conversational search.
Read More About the Vizergy interview series: Trish Leighton on hotel seo in the age of ai
The fact that Google is starting to index Instagram captions could be a game-changer for hotel marketing especially in terms of SEO, brand discovery and visibility as well as local relevance. Here’s what it means and why it matters.
Read More About Google Is Reading Your Instagram Captions—Make Them Count for Bookings
October 31, 2024
Trish Leighton
Crafting a successful website strategy takes work - which is why we're here to help.
One of the first things we do when we begin an SEO campaign is map out a keyword strategy. Since the searches you want your site to show up for begin with a phrase, we need to invest time ...
Read More About Let's Talk Search Intent and Keyword Strategy
