Artificial intelligence is rapidly transforming how travelers discover, evaluate, and choose hotels. Platforms like ChatGPT and Google Gemini are now shaping consumer decisions long before they reach traditional search results. That shift creates a powerful new opportunity and a serious new visibility challenge for hotels.
To help properties understand and improve how they appear in this emerging discovery channel, Vizergy has launched the AI Search Optimization Dashboard, an integrated feature within the Vizergy Marketing System (VMS). This new solution offers a comprehensive view into how AI platforms reference, describe, and recommend your property, giving insight you’ve never had before.
why ai visibility matters more than ever
AI platforms do not display long lists of ranked search results. Instead, they summarize options, make recommendations, and shape traveler perceptions in a matter of seconds. If your hotel is not recognized or is inaccurately described, your property may never be mentioned to travelers at all.
Hotels need visibility not only on Google, but also across the AI tools consumers increasingly rely on. Vizergy’s new dashboard brings clarity to this evolving landscape by monitoring:
- How often your hotel appears in AI generated answers
- Whether AI sentiment is positive, neutral, or negative toward your brand
- What topics such as amenities, location, experiences, meetings, weddings AI associates with your property
- How competitors are referenced in comparison to you
With this visibility, hoteliers can respond proactively instead of guessing.
inside the ai search optimization dashboard
The dashboard includes a robust set of tools designed to help hotels understand, monitor, and improve AI driven visibility.
presence and mentions
See how frequently your property is mentioned across major AI platforms. Compare this directly to up to three competitors.
sentiment monitoring
Understand whether AI platforms portray your hotel positively, neutrally, or negatively and track how that sentiment changes over time.
topic based visibility
Because hotels can define their own topics such as spa, weddings, oceanfront dining, the dashboard shows how often each of these topics appears in the most recent AI responses. Each topic can include multiple prompts for deeper visibility.
missed mentions
Identify prompts where competitors were mentioned but your hotel was not, an essential tool for uncovering visibility gaps before they impact bookings.
positioning in ai results
See how prominently your hotel appears when AI platforms generate lists or recommendations and compare positions against competitors.
fact checking and brand accuracy
Ensure AI models describe your property correctly. Side by side comparisons of AI responses and your expected messaging help identify inaccuracies in amenities, brand voice, or hotel details.
ChatGPT vs. Gemini analysis
View side by side examples of how ChatGPT and Google Gemini answer the same prompts, giving you deeper insight into differences across AI platforms.
competitive intelligence beyond search rankings
AI systems sometimes prioritize competitors silently, without traditional ranking signals. Many hotels never realize this until bookings are impacted.
Vizergy’s dashboard exposes:
- Which competitors AI recommends more often
- How often they appear
- Their sentiment and positioning compared to your property
This empowers your marketing team to take action with clarity, not speculation.
protect your brand’s accuracy in ai responses
As AI generated content begins shaping traveler perceptions, inaccuracies can spread quickly. Outdated room descriptions, incorrect amenities, or missing key features can influence booking decisions.
The dashboard acts as your frontline defense by comparing AI responses to expected brand messaging and ensuring your hotel is represented correctly wherever travelers are exploring.
smarter optimization through real insights
Rather than guessing how to improve AI visibility, the dashboard provides data driven insights to guide your SEO, content strategy, and competitive positioning. Hotels can track trends over time to understand how updates, content enhancements, or amenity changes affect AI performance.
You can also:
- Manage competitors
- Customize topics
- Add or update prompts
- Run analyses on demand to see results instantly instead of waiting for monthly cycles
This gives your team more control and faster feedback loops, which are crucial in a fast moving AI landscape.
a new era of hotel search optimization
AI is now a primary source of travel inspiration and decision making. Hotels that understand how AI platforms perceive and present their properties will gain a significant advantage in visibility, accuracy, and influence over traveler choices.
The AI Search Optimization Dashboard is built to give hoteliers the tools they need to compete and win in this new era of discovery.
