Online success for hotel properties starts with technology platforms. Digital marketing doesn’t have to be complicated, the right technology should only make things easier.
Vizergy developed the Vizergy Marketing System (VMS) to do just that - make digital marketing easier for hoteliers. The VMS is so much more than just another content management system (CMS). This platform simplifies digital marketing by integrating all of property's marketing channels on one user-friendly platform.
These days, 52% of marketers are juggling at least 3-4 separate marketing channels at once. And only 30% of those marketers are confident in their ability to handle those various channels.
Hoteliers should be confident in managing their hotel's online presence. 49% of marketers say they need assistance from IT to add, edit, and manage website content. The VMS hosts hotel's compliant, personalized, and secure websites. Users can easily make changes to website content and images as often as they need.
The VMS also boasts advanced features like data marketing with TargetingHub, reputation management, personalization, advanced reporting/analytics, and a marketing calendar with workflow management.
When hotel marketers utilize the full capabilities of the VMS they can:
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Extend digital reach and target online travelers.
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Highlight hotel properties with an optimized website design.
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Pay less commission to OTAs – drive direct bookings.
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Outperform your competition.
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Boost ROI's and overall direct revenue.
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Attract profitable guests to your property via GDS.
With the Vizergy Marketing System, hoteliers achieve success by saving money and time - all the while improving conversion rates. TargetingHub, Vizergy's data marketing technology for guest acquisition makes digital marketing personalization efforts easy.
By leveraging existing customer data, this technology allows hospitality marketers to identify their most profitable customers and find more that look just like them. Create segmented lists of target audiences and deploy targeted campaigns. Boost direct bookings and customer engagement by marketing to the right people, with the right message, at the right time.
For more information about Vizergy's digital platforms,
visit our website here.
Or contact us to schedule your demo today!
