Tag - Distribution
Traffic metrics also tend to dominate marketing conversations because they're easy to measure. Visits, impressions, clicks, and rankings are readily available in every reporting platform. Bookings are more complicated. Travelers compare options, check rates, read reviews, visit multiple sites, and often return several times before making a decision. As a result, it's easy to focus on the top of the funnel while overlooking what happens further down the booking journey.
Read More About more traffic won't fix your booking problem
The challenge isn't always attracting more traffic. Often, it's understanding what's preventing interested travelers from taking the final step. A confusing booking path, weak direct-booking messaging, missing trust signals, or a stronger OTA experience can all influence the decision.
Most hotels see the outcome. few see the cause.
That's why we created the direct booking gap audit.
Read More About Direct Booking Gap Audit by Vizergy
The most effective hotel digital strategies aren’t built by stacking more tools. They’re built by simplifying management and aligning systems around a single, connected approach.
Read More About simplifying hotel digital strategy: why one connected approach matters more than ever
March 31, 2022
Misty Wagner
With countless channels and platforms to manage, distribution can be tricky. Today, we begin our series on distribution to help demystify some of the process and provide you with information you need to boost bookings and create new business.
Building a Hotel Distribution Channel Strategy
When it comes to hotel channel ...
Read More About Understanding Distribution: OTA Channels
