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Category - Industry Insights

WordStream: Spotlight on Vizergy, Agency to the Hospitality Stars

wordstream
Check out how Wordstream’s 20-Minute Work Week improved our team’s productivity by 39%. WordStream Customer Spotlight:  click here to read the full feature. Whether you’re operating a small boutique inn or a large chain of hotels, digital marketing can often fall to the back burner as you deal with the immediate concerns ...
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The Truth About Voice Search

January 24, 2019
voice search
With voice search being the latest innovation in the world of digital search, Vizergy has received several questions and concerns from clients about being optimized for voice search. Chances are, if you have searched for tips on preparing for voice search, you have been inundated with article after article leading with the same statistic, ...
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Case Study: Attracting Hotel Guests Using Digital Display Ads

naples
A new oceanfront hotel generated over half a million impressions & a 46:1 ROI with a display ad campaign. Client Profile Our client’s property is a 183 room, oceanfront hotel located in downtown Naples, FL on the Gordon River and just a short walk to the beach. The hotel features a resort style pool ...
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Optimizing Your Social Media Strategy

social
Social media can be a very valuable tool for any business, but hoteliers especially. Active social media accounts help to grow brand awareness, tell a property’s story and even increase overall revenue. For hoteliers to accomplish increased traffic through social engagements, it is imperative to have a well thought out social strategy that includes quality content.  ...
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ADA Compliance – What you need to know.

July 10, 2018
ADA
The Vizergy team aims to create websites that are not just beautiful, conversion-driven marketing assets, but user-friendly tools that provide a positive user experience for all visitors.  In an effort to provide positive user experiences to persons with disabilities, It is our policy to make a good faith effort to adhere to industry-standards and ...
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Are you following best practices in e-mail?

July 10, 2018
email campaign
Now more than ever, smart marketers rely on email to reach and engage with their audience. If done right, email can be one of the highest digital marketing ROI channels available. However, without proper list management, your email marketing program may not be performing to its full potential. Gone are the days of ...
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