Category - Industry Insights
It’s no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs.
Online travelers often turn to Google when researching hotels, resulting in millions of hotel search queries each day. With so many eyes on these search ...
Read More About What Hoteliers Need to Know About Staying Relevant with Google Hotel Ads
Our Senior Manager of Search Marketing Services, Trish Leighton, dives into hotelier’s new biggest competition for direct bookings; Google.
Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to booking engine, causing more than a few worried glances among ...
Read More About Forget OTAs – Hotelier’s Biggest Competitor for Direct Bookings is Google
Vizergy clients have great success with our full-service email marketing product. This blog contains some of our client’s recent email campaigns that showcase high ROI and impressive analytics from utilizing TargetingHub’s smart list segmentation in addition to email marketing.
TargetingHub analyzes existing hotel PMS data to identify key insights about client’s best ...
Read More About Best Email Marketing Campaigns for Your Hotel Property
Vizergy’s Senior Manager of Search Marketing Services, Trish Leighton, dives into some frequently asked questions about search engine optimization from hoteliers.
How do I know that we are targeting the right keywords? Should there be variations of keywords on our website in order to rank for them all?
Google is looking for a ...
Read More About SEO FAQ’s for Hoteliers
Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. It means your property’s website is important and relevant enough for other websites to link to and associate themselves with.
Quality vs. Quantity of Backlinks:
In the past, backlinks were ...
Read More About Why Backlinks Are Important for Hotel SEO
Any business that has an actual physical location needs to put time into their local SEO. It is imperative, especially in the hospitality industry, for search engines to know where a property is located. There are several things you can do to ensure your property’s location is known and that the information provided about it is ...
Read More About Importance of Local SEO Ranking for Hoteliers
There are hundreds of ranking factors Google considers when determining what should be shown in search results. Many of these factors are beyond the control of an SEO expert, such as the age of the domain name or where the site server is located. Throughout all of Google’s recent updates and search ranking algorithms, basic on-page principles have remained important. ...
Read More About Boosting Rankings with SEO On-Page Elements
Check out how Wordstream’s 20-Minute Work Week improved our team’s productivity by 39%.
WordStream Customer Spotlight: click here to read the full feature.
Whether you’re operating a small boutique inn or a large chain of hotels, digital marketing can often fall to the back burner as you deal with the immediate concerns ...
Read More About WordStream: Spotlight on Vizergy, Agency to the Hospitality Stars
With voice search being the latest innovation in the world of digital search, Vizergy has received several questions and concerns from clients about being optimized for voice search.
Chances are, if you have searched for tips on preparing for voice search, you have been inundated with article after article leading with the same statistic, ...
Read More About The Truth About Voice Search
A new oceanfront hotel generated over half a million impressions & a 46:1 ROI with a display ad campaign.
Client Profile
Our client’s property is a 183 room, oceanfront hotel located in downtown Naples, FL on the Gordon River and just a short walk to the beach. The hotel features a resort style pool ...
Read More About Case Study: Attracting Hotel Guests Using Digital Display Ads
Social media can be a very valuable tool for any business, but hoteliers especially. Active social media accounts help to grow brand awareness, tell a property’s story and even increase overall revenue. For hoteliers to accomplish increased traffic through social engagements, it is imperative to have a well thought out social strategy that includes quality content.
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Read More About Optimizing Your Social Media Strategy
The Vizergy team aims to create websites that are not just beautiful, conversion-driven marketing assets, but user-friendly tools that provide a positive user experience for all visitors.
In an effort to provide positive user experiences to persons with disabilities, It is our policy to make a good faith effort to adhere to industry-standards and ...
Read More About ADA Compliance – What you need to know.
Now more than ever, smart marketers rely on email to reach and engage with their audience. If done right, email can be one of the highest digital marketing ROI channels available. However, without proper list management, your email marketing program may not be performing to its full potential.
Gone are the days of ...
Read More About Are you following best practices in e-mail?
