Tag - Hospitality Marketing
The most effective hotel digital strategies aren’t built by stacking more tools. They’re built by simplifying management and aligning systems around a single, connected approach.
Read More About simplifying hotel digital strategy: why one connected approach matters more than ever
The Vizergy Marketing System (VMS) wasn’t built last month. It’s an established, enterprise-grade platform powering hotel websites at scale, and it keeps getting better. New AI capabilities, smarter tools, and performance enhancements are continuously being added.
Read More About future-ready and battle-tested: why the Vizergy Marketing System stands apart
In this episode of The Vizergy Interview Series, Vice President of IT Kyle Peterson breaks down how AI is powering the Vizergy Marketing System and other hospitality platforms and what hoteliers should expect from AI today and tomorrow.
Read More About the Vizergy interview series: our ai-powered hospitality platform with Kyle Peterson
Behind every successful Vizergy project is a team aligned around one goal: helping hotels achieve measurable, long-term digital performance. In this episode of The Vizergy Interview Series, Account Executive Michael Olberding shares his perspective on communication, collaboration, and how early alignment between teams creates stronger outcomes for hospitality brands.
Read More About the Vizergy interview series: from project to measurable results with Michael Olberding
In Episode 4 of the Vizergy Interview Series, COO Addams England gives a deep look into the technology that powers modern hotel marketing. He explains what makes the Vizergy Marketing System unique, how AI is transforming the way hotels work, and which tools drive stronger engagement and more direct revenue.
Read More About the Vizergy interview series: Addams England on the technology behind better hotel marketing
In this episode, we sit down with Client Services Account Executive Josh McKilligan to discuss what makes hotel–agency partnerships truly effective, how strategic alignment drives results, and how AI is reshaping marketing analytics.
Read More About the Vizergy interview series: Josh MacKilligan on cultivating strong partnerships for hotel strategy
In this episode, we sit down with Trish Leighton, Senior Manager of Search at Vizergy, to talk about the evolving world of hotel SEO, the rise of AI-driven search, and how hotels can compete in a landscape dominated by OTAs and conversational search.
Read More About the Vizergy interview series: Trish Leighton on hotel seo in the age of ai
2026 is shaping up to be one of the most competitive years yet for hotels online. With AI reshaping search, Google tightening quality standards, and travelers demanding faster, smarter, more personalized experiences — SEO has never been more important.
This checklist gives you what you need to stay ahead, attract more guests, and drive direct bookings.
Read More About hotel seo checklist for 2026: boost rankings & direct bookings
The fact that Google is starting to index Instagram captions could be a game-changer for hotel marketing especially in terms of SEO, brand discovery and visibility as well as local relevance. Here’s what it means and why it matters.
Read More About Google Is Reading Your Instagram Captions—Make Them Count for Bookings
October 31, 2024
Trish Leighton
Crafting a successful website strategy takes work - which is why we're here to help.
One of the first things we do when we begin an SEO campaign is map out a keyword strategy. Since the searches you want your site to show up for begin with a phrase, we need to invest time ...
Read More About Let's Talk Search Intent and Keyword Strategy
October 10, 2024
Jen Cialfi
At Vizergy, we're always looking for ways to improve our platform and make it easier for our clients to manage their websites. That's why we wanted all of our recently integrated Artificial Intelligence (AI) features and platform enhancements in one place for you.
Our goal with these enhancements is simple: save you time ...
Read More About Integrating Artificial Intelligence: Prioritizing Time and Saving Energy
February 07, 2023
Trish Leighton
As a marketing professional in the hospitality space, it can be hard to know where your marketing dollars are best invested. Between SEO, PPC, Metasearch and OTA ads, there are so many channels to choose from, and the ROI will vary greatly from one to the next. But one thing is for sure – you need to be visible where your potential guests are shopping, and OTAs (online travel agencies) are often the first stop in the travel booking journey.
Read More About Putting OTAs in your Digital Marketing Mix
January 08, 2023
Johanna Dykstra
According to a survey conducted by the American Hotel & Lodging Association in September 2022, nearly all hotels are experiencing staffing shortages, with 87% of survey respondents indicating they’re experiencing a staffing shortage and 36% severely so.
Read More About Combating Staffing Shortages
September 15, 2022
Daisy Tackett
Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan.
Read More About Where Did All the Cookies Go?
June 15, 2022
Daisy Tackett
Here at Vizergy, we love to brag on our hard-working teams that create amazing work, and we want to reflect on an awesome project we did for Bally’s Corporation. Bally’s came to us needing several new websites – for their brand and for twelve properties.
Read More About Behind the Build: Bally’s Corporation
March 31, 2022
Misty Wagner
With countless channels and platforms to manage, distribution can be tricky. Today, we begin our series on distribution to help demystify some of the process and provide you with information you need to boost bookings and create new business.
Building a Hotel Distribution Channel Strategy
When it comes to hotel channel ...
Read More About Understanding Distribution: OTA Channels
Hospitality marketing leader collaborates with Hotel Equities to drive more direct business
Read More About Vizergy® Partners with Hotel Equities Group, LLC
Sabre e-commerce solutions combine with Vizergy’s best-in-class web development services to deliver high-performing websites for hoteliers
Read More About Vizergy® Expands Alliance with Sabre Hospitality Solutions
About Plantation on Crystal River
Plantation on Crystal River is a beautiful, 232-acre resort surrounded by Kings Bay’s natural springs. The resort is part of the Ascend Hotel Collection®, a lifestyle division of Choice Hotels®. Recognized as the hotel industry’s first soft-brand concept, each of the Ascend Collection hotels is ...
Read More About Case Study: Converting leisure travelers
July 13, 2021
Kristen Sullivan
Capturing and keeping consumers’ attention is no easy feat, especially with all the information they’re bombarded with daily. It’s crucial to remain visible by maintaining a consistent and on-going digital presence throughout the year. Building a well-thought marketing calendar will ensure you have several solid ideas rather than throwing something together at the last minute ...
Read More About Building a Great Marketing Calendar
