Tag - Search Engine Optimization
It’s no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs.
Online travelers often turn to Google when researching hotels, resulting in millions of hotel search queries each day. With so many eyes on these search ...
Read More About What Hoteliers Need to Know About Staying Relevant with Google Hotel Ads
Our Senior Manager of Search Marketing Services, Trish Leighton, dives into hotelier’s new biggest competition for direct bookings; Google.
Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to booking engine, causing more than a few worried glances among ...
Read More About Forget OTAs – Hotelier’s Biggest Competitor for Direct Bookings is Google
Vizergy’s Senior Manager of Search Marketing Services, Trish Leighton, dives into some frequently asked questions about search engine optimization from hoteliers.
How do I know that we are targeting the right keywords? Should there be variations of keywords on our website in order to rank for them all?
Google is looking for a ...
Read More About SEO FAQ’s for Hoteliers
Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. It means your property’s website is important and relevant enough for other websites to link to and associate themselves with.
Quality vs. Quantity of Backlinks:
In the past, backlinks were ...
Read More About Why Backlinks Are Important for Hotel SEO
Any business that has an actual physical location needs to put time into their local SEO. It is imperative, especially in the hospitality industry, for search engines to know where a property is located. There are several things you can do to ensure your property’s location is known and that the information provided about it is ...
Read More About Importance of Local SEO Ranking for Hoteliers
