Category - Industry Insights
In Episode 4 of the Vizergy Interview Series, COO Addams England gives a deep look into the technology that powers modern hotel marketing. He explains what makes the Vizergy Marketing System unique, how AI is transforming the way hotels work, and which tools drive stronger engagement and more direct revenue.
Read More About the Vizergy interview series: Addams England on the technology behind better hotel marketing
In this episode, we sit down with Client Services Account Executive Josh McKilligan to discuss what makes hotel–agency partnerships truly effective, how strategic alignment drives results, and how AI is reshaping marketing analytics.
Read More About the Vizergy interview series: Josh MacKilligan on cultivating strong partnerships for hotel strategy
In this episode of the Vizergy Interview Series, Creative Director Jeremiah Mathews shares insights on the evolving world of hotel web design, how creativity and performance intersect, and what makes a website not just beautiful, but effective.
Read More About the Vizergy interview series: Jeremiah Mathews on hotel web design
As we move into 2026, hotels are competing not just with OTAs and other properties, but with AI-powered ad platforms and changing guest search habits. The good news? A smarter, more structured PPC approach can help you stand out where it matters most.
Read More About hotel ppc checklist for 2026: maximize return, disrupt otas, and capture more direct bookings
The fact that Google is starting to index Instagram captions could be a game-changer for hotel marketing especially in terms of SEO, brand discovery and visibility as well as local relevance. Here’s what it means and why it matters.
Read More About Google Is Reading Your Instagram Captions—Make Them Count for Bookings
July 22, 2025
Trish Leighton
The rise of AI in search means a fundamental shift in how users search and, consequently, how we should optimize. While traditional keyword research still has its place, the emphasis is now on understanding and answering conversational, intent-based queries. People are asking longer, more detailed questions, expecting AI to provide highly relevant, comprehensive answers.
Read More About Navigating the AI-Driven Search Landscape: New SEO Strategies for Hotels
October 31, 2024
Trish Leighton
Crafting a successful website strategy takes work - which is why we're here to help.
One of the first things we do when we begin an SEO campaign is map out a keyword strategy. Since the searches you want your site to show up for begin with a phrase, we need to invest time ...
Read More About Let's Talk Search Intent and Keyword Strategy
With the addition of Curated Hybrid Sites added to Vizergy's website template options , we want to shed some light on useful design trends and how to utilize them to get your customers excited and convert!
Never Forget Your Story — What makes you different, more exciting, or better than your ...
Read More About Web Design Trends for Hospitality in 2024
April 13, 2023
Gabriel Hovatter
Do accessibility widgets solve all your ADA problems and keep you safe from lawsuits? The short answer is no. And the longer answer, well, is a little more involved.
These tools are a stop-gap solution at best because the underlying issues remain. Think of the ADA accessibility services as a short-term option to use ...
Read More About Why Accessibility Widgets Are Not the Silver Bullet for Your Website
March 20, 2023
Daisy Tackett
Your website is your virtual storefront, and it needs to look sharp, welcoming, and up-to-date. If your website looks like it's from the '90s, potential guests will assume your hotel is stuck in the past. So, let's dive into why having an updated website is so vital for hoteliers.
User Experience ...
Read More About Do You Need to Update Your Website?
February 07, 2023
Trish Leighton
As a marketing professional in the hospitality space, it can be hard to know where your marketing dollars are best invested. Between SEO, PPC, Metasearch and OTA ads, there are so many channels to choose from, and the ROI will vary greatly from one to the next. But one thing is for sure – you need to be visible where your potential guests are shopping, and OTAs (online travel agencies) are often the first stop in the travel booking journey.
Read More About Putting OTAs in your Digital Marketing Mix
January 08, 2023
Johanna Dykstra
According to a survey conducted by the American Hotel & Lodging Association in September 2022, nearly all hotels are experiencing staffing shortages, with 87% of survey respondents indicating they’re experiencing a staffing shortage and 36% severely so.
Read More About Combating Staffing Shortages
September 15, 2022
Daisy Tackett
Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan.
Read More About Where Did All the Cookies Go?
May 05, 2022
Daisy Tackett
Airbnb and other vacation rentals have been steady competition for hoteliers over the years. But lately, they’ve been receiving some negative press. Consumers are tired of complicated hosting policies, lack of amenities, and exorbitant fees associated with these rentals – which is good news for hoteliers!
Read More About Is AirBnB on the Decline?
Long standing partners bring together best in class digital marketing and distribution services.
Read More About Vizergy® Teams with Sabre Hospitality at AAHOACON 2022
March 31, 2022
Misty Wagner
With countless channels and platforms to manage, distribution can be tricky. Today, we begin our series on distribution to help demystify some of the process and provide you with information you need to boost bookings and create new business.
Building a Hotel Distribution Channel Strategy
When it comes to hotel channel ...
Read More About Understanding Distribution: OTA Channels
December 17, 2021
Johanna Dykstra
In 2018, Vizergy began noticing a sharp increase in lawsuits and threats to our clients regarding ADA accessibility information on their websites. When it comes to ADA compliance for a hotel, there are two points to consider when evaluating a website. The first point is to ensure the website is easy to use for screen ...
Read More About ADA Compliance
November 02, 2021
Johanna Dykstra
Is your hotel leveraging one of the most valuable assets to increase profitability? Your email database could be the key to increasing revenue as the travel industry continues to recover. Take advantage of an opportunity to solidify relationships with your audience and keep loyal guests engaged with updates from the property and exclusive offers.
Email ...
Read More About Case Study:
215:1 ROI with Email Marketing
October 25, 2021
Jen Cialfi
Second Cities Come Out on Top
Travel is beginning to pick up, and more people are hitting the spots on their Destination Bucket Lists after the unforeseen travel break. More travel is great! But more tourists? Maybe not so much. If you’re looking to get your travel fix while avoiding the crowds (whether social ...
Read More About Travel Trends: Second City Destinations
Sabre e-commerce solutions combine with Vizergy’s best-in-class web development services to deliver high-performing websites for hoteliers
Read More About Vizergy® Expands Alliance with Sabre Hospitality Solutions
