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The coronavirus lockdown has forced everyone to stay inside their homes and the isolation from friends and loved ones means consumers are using social media more than they ever have. Reports have shown a 61% increase in social media engagement since the lockdown. That makes social media channels like Facebook and Instagram a ...
Read More About COVID-19 Recovery Series: Social Media Marketing
While our industry continues to deal with a state of travel that is breaking all norms, there is actually an opportunity to solidify relationships with your audience. A strong email marketing strategy will keep loyal guests engaged and can even be a source of positive news to your audience as you lead them down the booking path for the future. When they ...
Read More About COVID-19 Recovery Series: Email Marketing
Vizergy Digital Marketing announced the launch of two stunning new websites. The focus of both projects center on best practices in design, guest engagement, conversion and storytelling.
Read More About Vizergy Launches New Website Projects a World Apart
With life slowing down for so many of us during the shutdown, it is a good opportunity to reflect on where we are and how we can improve on ourselves, both personally and professionally. In order to put together a solid marketing plan after COVID-19, we are encouraging our clients to take a close look ...
Read More About COVID-19 Recovery Series: Adopting a Data-First Approach to Your Marketing
For restaurants, it is important to stay connected with customers both now and as you begin to reopen and adjust to the "new normal" after this COVID-19 pandemic. Your customers are as eager to get back in your restaurants as you are to start serving them again.
Just because customers may not be able ...
Read More About COVID-19 Recovery Series: Digital Marketing Management for Restaurants
As states and countries relax their restrictions on quarantine and social distancing, airlines and hotels will likely start offering generous discounts in order to generate demand and entice travelers back out into the world beyond their front doorstep.
It is already becoming clear that travel segments and behavior are changing as a result of coronavirus and hotels should plan now for ...
Read More About Attracting Business and Leisure Travelers After COVID-19
With COVID-19 disrupting the hospitality space so intensely, we are left wondering what the landscape will look like as we emerge on the other side of this pandemic. With hotels having to shut their doors, airlines flying mostly empty planes, and travel at a near standstill, the only silver lining is the time we now ...
Read More About COVID-19 Recovery Series: Boosting Natural Search Traffic
Amongst the many uncertainties and changes COVID-19 has brought upon the world, one thing is certain: the coronavirus crisis will end and people will travel again.
There is pent-up demand for travel, in fact there’s already a term for it in China “revenge travel”, those who intend to travel to make up for lost time or because quarantine is ...
Read More About COVID-19 Recovery Series: Media Budgets & Targeting
With the help of Vizergy Digital Marketing, Hard Rock has developed an online platform that caters to a variety of desired experiences, from mobile games for kids, to interactive casino gaming for adults.
Read More About Vizergy Launches New Hard Rock International Website
It’s been over a month since COVID-19 travel bans and social distancing mandates have forced the hospitality industry, and much of the world, into a state of shutdown. The coronavirus has changed the way we live our lives and do business. Above all else this is a humanitarian crisis, and we’re grateful that the Vizergy ...
Read More About COVID-19: Management During a Crisis
Today, Vizergy Digital Marketing announced a series of successful collaborations with leading hospitality branding agency B&Co. The marriage of Vizergy's best in class digital marketing platform and web development team with the branding visionaries at B&Co. have led to a partnership that allows each business to provide their mutual clients with the best of both worlds.
Read More About Vizergy's Partnership with Leading Hospitality Branding Agency B&Co. Continues to Grow - Positioning Clients for Success
March 11, 2020
For more than 20 years, Vizergy , headquartered in Jacksonville, Florida, has worked with international hotel and restaurant groups, such as Marriott, Hard Rock, and Hyatt, as well as independent hotels across the US. For their products to be as data-driven and effective as possible, they need to connect to hotel data.
In particular, ...
Read More About Vizergy Connects to Hotel Data in 30 minutes - powered by Impala
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Achieving more success online starts with knowing your customers. By leveraging existing data assets, personalized marketing campaigns can be developed to target specific audiences - resulting in higher returns on investment.
New Epsilon research found that 80% of consumers are more likely to make a purchase when a brand offers them personalized experiences. With ...
Read More About Data: The Secret to Successful Digital Marketing
More than 20 years ago, Vizergy was founded to help simplify the digital space for hoteliers and make it more profitable. Since Vizergy's founding, we've continued to develop and enhance our digital marketing platforms and technology to empower our hospitality clients to be successful online.
Recently, we sat down Vizergy's Vice President of Information ...
Read More About Vizergy Technology Leads the Industry- a Q&A
February 27, 2020
Online success for hotel properties starts with technology platforms. Digital marketing doesn’t have to be complicated, the right technology should only make things easier.
Vizergy developed the Vizergy Marketing System (VMS) to do just that - make digital marketing easier for hoteliers. The VMS is so much more than just ...
Read More About Success Online Starts with Technology
Vizergy and Hard Rock partnered together once again to create a website for an innovative new brand called Reverb.
Hard Rock came to us looking for a creative new website with an interesting layout designed with a tech-savvy audience in mind. For this young, diverse demographic, we chose to utilize images of people enjoying ...
Read More About Behind the Build: REVERB Hotels by Hard Rock
February 04, 2020
Vizergy Digital Marketing
If your property website currently has an Instagram feed application, it will no longer work in coming weeks. It must be updated to an approved, secure connection, in order to keep that photography feed flowing onto your website.
In January 2018, Instagram announced they would be shutting down their old API (application program ...
Read More About Effects of Instagram's API Update
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet's latest world panel. Hear from him and a handful of other experts about whether or not they think Google's "Zero Click Search" Marks the End of Hotel Paid Search Marketing.
"I think zero-click search is having a more profound effect on natural ...
Read More About Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing?
This new year is all about having the perfect, 20/20 vision for your property’s digital marketing plan.
A new year is the perfect opportunity to reflect on the previous year: What brought the most success? What could be improved? What can we add to our current marketing plan to ensure even higher success ...
Read More About 2020 Digital Marketing Trends for Hoteliers
2019 has officially come to an end and Vizergy Digital Marketing finished the year with several stand out successes.
Corporate Culture
Throughout 2019, the Vizergy family took the time to volunteer for 17 Organizations. These organizations include:
City Rescue Mission
American Diabetes ...
Read More About Vizergy’s 2019 Year in Review
