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COVID-19 Recovery Series: Media Budgets & Targeting

April 30, 2020
mediabudgetandtargeting
Amongst the many uncertainties and changes COVID-19 has brought upon the world, one thing is certain: the coronavirus crisis will end and people will travel again.   There is pent-up demand for travel, in fact there’s already a term for it in China “revenge travel”, those who intend to travel to make up for lost time or because quarantine is ...
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Vizergy Launches New Hard Rock International Website

HardRockInternationalWebsiteLaunchWithVizergy
With the help of Vizergy Digital Marketing, Hard Rock has developed an online platform that caters to a variety of desired experiences, from mobile games for kids, to interactive casino gaming for adults.
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COVID-19: Management During a Crisis

April 22, 2020
COVID-19 Crisis Management Plan
It’s been over a month since COVID-19 travel bans and social distancing mandates have forced the hospitality industry, and much of the world, into a state of shutdown. The coronavirus has changed the way we live our lives and do business.  Above all else this is a humanitarian crisis, and we’re grateful that the Vizergy ...
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Vizergy's Partnership with Leading Hospitality Branding Agency B&Co. Continues to Grow - Positioning Clients for Success

April 13, 2020
Vizergy and B & Co
Today, Vizergy Digital Marketing announced a series of successful collaborations with leading hospitality branding agency B&Co. The marriage of Vizergy's best in class digital marketing platform and web development team with the branding visionaries at B&Co. have led to a partnership that allows each business to provide their mutual clients with the best of both worlds.
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Vizergy Connects to Hotel Data in 30 minutes - powered by Impala

March 11, 2020
VizergyDataMarketing
For more than 20 years,  Vizergy , headquartered in Jacksonville, Florida, has worked with international hotel and restaurant groups, such as Marriott, Hard Rock, and Hyatt, as well as independent hotels across the US. For their products to be as data-driven and effective as possible, they need to connect to hotel data. In particular, ...
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Data: The Secret to Successful Digital Marketing

March 09, 2020
online success with technology
Achieving more success online starts with knowing your customers. By leveraging existing data assets, personalized marketing campaigns can be developed to target specific audiences - resulting in higher returns on investment.  New Epsilon research found that 80% of consumers are more likely to make a purchase when a brand offers them personalized experiences. With ...
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Vizergy Technology Leads the Industry- a Q&A

Vizergy Technology
More than 20 years ago, Vizergy was founded to help simplify the digital space for hoteliers and make it more profitable. Since Vizergy's founding, we've continued to develop and enhance our digital marketing platforms and technology to empower our hospitality clients to be successful online.  Recently, we sat down Vizergy's Vice President of Information ...
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Success Online Starts with Technology

February 27, 2020
technology
Online success for hotel properties starts with technology platforms. Digital marketing doesn’t have to be complicated, the right technology should only make things easier. Vizergy developed the  Vizergy Marketing System (VMS) to do just that - make digital marketing easier for hoteliers. The VMS is so much more than just ...
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Behind the Build: REVERB Hotels by Hard Rock

February 17, 2020
vizergy website design
Vizergy and Hard Rock partnered together once again to create a website for an innovative new brand called Reverb.  Hard Rock came to us looking for a creative new website with an interesting layout designed with a tech-savvy audience in mind. For this young, diverse demographic, we chose to utilize images of people enjoying ...
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Effects of Instagram's API Update

February 04, 2020 Vizergy Digital Marketing
Instagram API Updates
If your property website currently has an Instagram feed application, it will no longer work in coming weeks. It must be updated to an approved, secure connection, in order to keep that photography feed flowing onto your website. In January 2018, Instagram announced they would be shutting down their old API (application program ...
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Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing?

January 28, 2020
HospitalityNet World Panel
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet's latest world panel.  Hear from him and a handful of other experts about whether or not they think Google's "Zero Click Search" Marks the End of Hotel Paid Search Marketing. "I think zero-click search is having a more profound effect on natural ...
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2020 Digital Marketing Trends for Hoteliers

January 20, 2020
2020 digital marketing trends
This new year is all about having the perfect, 20/20 vision for your property’s digital marketing plan. A new year is the perfect opportunity to reflect on the previous year: What brought the most success? What could be improved? What can we add to our current marketing plan to ensure even higher success ...
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Vizergy’s 2019 Year in Review

2019
2019 has officially come to an end and Vizergy Digital Marketing finished the year with several stand out successes. Corporate Culture Throughout 2019, the Vizergy family took the time to volunteer for 17 Organizations. These organizations include: City Rescue Mission American Diabetes ...
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Vizergy Helps Provide Brighter Holidays

December 17, 2019
bright holidays
This year, Vizergy Digital Marketing partnered with Bright Holidays, a public charity based in Jacksonville, FL, to give underprivileged students and families a better holiday. Helping 1,015 children this holiday season, the organization set a new record in 2019. With the help of school principals in the community, Bright Holidays identifies students in need. ...
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Is OYO Hotels the next WeWork of the hospitality industry?

November 26, 2019
oyo
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet’s latest world panel. Hear from him and a handful of other experts about whether or not they think OYO Hotels is the next WeWork of the hospitality industry.
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Behind the Build: The Galapagos Island’s Villa Escalesia

November 20, 2019
Villa Escalesia
Villa Escalesia came to Vizergy with stunning photography featuring their amazing oceanfront mansion and the wonderful wildlife that makes Galapagos famous.
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Lights, Camera, Action! Vizergy Clients Top Most Famous Hotels List

November 14, 2019
famous hotels
Insider recently released a list of the most famous hotels in every state which featured some of our favorite clients.
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You’ve Gotta E-A-T to Rank in Search Engine Results

November 11, 2019
Google
Google continually makes changes to improve their search results each day. Most changes aren’t noticeable but when an update contains actionable information, Google gives advanced notice and advice on how to respond those updates.
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Google’s New Algorithm Update – BERT

November 05, 2019
Google
​Google has recently announced what they consider a major algorithm update, what many are calling their most important in the last 5 years.
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Behind The Build: Valencia Hotel Group’s New Website

October 28, 2019
valencia
Valencia Hotel Group recently launched their new website, with the help of Vizergy’s website design team. Hear what the design team had to say about this project.
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