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Halloween isn’t the only spooky theme in October. The witches, goblins, and ghouls have to share this month with something just as scary… cybersecurity hackers. Recognized every October, National Cybersecurity Awareness Month (NCSAM) is a collaborative effort between government and industry to raise awareness about the importance of cybersecurity and to ensure that all ...
Read More About October: A Month Dedicated to Cybersecurity
Valencia Hotel Group, a leading luxury hospitality management company, in partnership with Vizergy Digital Marketing is proud to announce the launch of their new website, www.valenciahotelgroup.com . The new website features a modern and sophisticated design that showcases their collection of beautiful hotel properties with enhanced site navigation and responsive features. Vizergy Digital Marketing is the ...
Read More About Award Winning Collection of Boutique Hotels Trusts Vizergy’s Expertise to Help Re-launch a Brand Website
To continue providing the best email marketing platform and deliverability possible, Vizergy will now require users to implement a Sender Policy Framework (SPF) Record on their DNS server starting October 17 th , 2019.
What is an SPF record?
An SPF record functions as an authentication method for email service providers ...
Read More About Email Marketing Update: Deliver the best emails with Vizergy
Website Personalization continues to be a hot topic in the travel industry and today’s marketers have plenty of opportunity to personalize their users experience.
Personalization is a simple step to improve website conversions for hotel properties. Vizergy’s CMS & platform makes it easy for hoteliers to personalize content for target audiences. Segmenting visitors by ...
Read More About Local Personalization for Hotels
Vizergy recently partnered with Liquid Therapy, a waterfront bar in Ocean City, Maryland to launch a colorful, one-page website with everything you need to know all in one place.
Liquid Therapy chose to use Vizergy’s craft template, Equinox, to tell their story best with imagery, a menu widget, large-image promotional areas, contact form and ...
Read More About Why Restaurants Need Optimized Websites
While many of us are excited for the Fall season, hoteliers are focused on another important season: Hotel Budget Season.
Now is the time for hoteliers to review their previous years’ budget and make any necessary changes for the upcoming year. While evaluating their hotel budget, hoteliers should also consider the latest digital marketing ...
Read More About Trends To Consider For 2020 Hotel Digital Marketing Budget
Vizergy’s team of experts released two new reviews feed widgets in the CMS. Introducing the “Reviews Feed- List” in a listing display and “Reviews Feed- Carousel” in a slider display!
The new widgets showcase the latest reviews on a property website in a seamless manner. The benefit of displaying credible, third-party authenticated user-generated reviews ...
Read More About CMS Enhancement: Reviews Feed Application
Vizergy, the hospitality industry’s leading provider in digital marketing and software solutions, was chosen by Florida Blue to be featured in their newest commercial campaign. Florida Blue, Vizergy’s health insurance provider, selected the company to represent the relationships they have with mid-sized businesses and showcase Vizergy’s dynamic corporate culture.
Vizergy knows that a ...
Read More About Vizergy Digital Marketing Showcased In New Commercial
What is the CCPA?
The law applies to “for profit” businesses in California that collect and process the personal information of California residents and do business in the state of California. However, a physical presence in California is not required to be subject to this law. Simply making sales in the state of California is ...
Read More About FAQ – California Consumer Privacy Act (CCPA)
Budget season is quickly approaching and that means it’s time to start planning for 2020, if you haven’t already.
Budgeting for the upcoming year can be a tedious process but is a crucial opportunity to reassess goals and look to the future.
Where do I start?
First, gather honest reviews of what ...
Read More About Preparing for Budget Season
Metasearch has gone from a niche tactic to a fundamental component of hotel advertising in only a few years.
More and more travelers are using metasearch sites to compare hotel room rates from various online travel agents (OTAs) and other booking sites all in one place. It’s the fastest-growing channel for hotel advertising and ...
Read More About Your Hotel’s Metasearch Strategy
Pay-per-click search and display advertising are both effective ways for hoteliers to market their properties to online travelers. Both highly targeted strategies, these types of digital marketing campaigns drive qualified and likely to convert travelers to your hotel website .
What’s The Difference?
Pay-Per-Click (PPC) Search Advertisements
Pay-Per-Click ...
Read More About Hotel PPC Search & Display Advertising Explained
The world of hospitality digital marketing is constantly evolving, making it critical for hoteliers to stay on top of search marketing updates. While online travel agencies (OTAs) have been a go-to for attracting new clients and boosting occupancy, metasearch sites have proven themselves as the new big player in the hotel tech industry.
What ...
Read More About Metasearch Explained: What Hoteliers Need to Know
On May 25, 2018, the EU General Data Protection Regulation (GDPR) came into effect in an effort to protect consumer data for all citizens of the European Union and the European Economic Area.
The GDPR aims to give individuals control over their personal data. Businesses that handle personal data are now required to inform ...
Read More About Keeping Up With Compliance: GDPR & CCPA
Vizergy’s Design Team has just launched two new website templates , refreshes and options.
Interstellar
Interstellar features a visually appealing modern layout, perfect for sites with compelling photography and imagery that can help communicate your story and lead to increase booking directly from the website.
...
Read More About New Vizergy Website Templates!
Using PPC Campaigns, a Vizergy client reduced their OTA fees and boosted direct ROI by 212%!
Client Profile:
Vizergy’s client is a high-traffic hotel located in New York City, just a short shuttle ride away from LaGuardia Airport.
Its 358 modern-styled rooms feature spacious work areas for the business traveler. The hotel ...
Read More About Reducing OTA Fees With PPC Campaigns
Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search engine results and drive quality traffic to their website. These non-organic search results appear above and below organic results on search engines. Hotel marketers bid on keyword terms and phrases relevant to their hotel property to rank in online searches. ...
Read More About Making PPC Search Ads Work For Your Hotel
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on whether or not the industry is lagging due to a lack of proper education.
“Addressing education and training is critical to any labor shortage and I believe that most marketing degrees are out of date with the actual skill set for a ...
Read More About Is Our Industry Lagging Behind Due To Lack Of Proper Education?
See how an oceanfront property attracted over half a million impressions for their hotel using display ads with the help of Vizergy.
Client Profile:
Vizergy’s client is a 183 room oceanfront property located in downtown Naples, FL. Just a short walk to the beach, this hotel features a resort style pool and four ...
Read More About Attracting Over 500,000 Hotel Guests Using Display Ads
