Posts
Vizergy’s latest enhancement to their CMS platform gives clients better tracking and reporting using Adobe Analytics.
Adobe Analytics tracking has been enhanced to better track across separate domains such as online media, campaigns (email, display, etc.), and natural search. Enhanced tracking will allow clients to attribute more bookings to the channel they ...
Read More About CMS Enhancement: Online Media & Campaign Tracking
Ranchos de los Caballeros, a long-time partner with Vizergy, just launched a brand new custom, responsive website with a gorgeous design!
Property Stats:
Property Name: Ranchos de los Caballeros
Location: Wickenburg, Arizona
Room Numbers: 67 guests rooms and 12 suites
TripAdvisor: Excellent Rating!
URL: https://www.ranchodeloscaballeros.com/
Custom Website Design:
Here ...
Read More About Brand Consistency with Site Live: Ranchos De Los Caballeros
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on whether or not rate leakage is a problem for hotels.
As someone who works with hotels on their direct booking strategy, I know the serious impact rate parity issues have to website conversion. The OTAs also understand parity is crucial to their own website ...
Read More About Rate Leakage a Problem for Hotels?
With so much competition from OTAs for direct bookings, hoteliers need to be savvy with the techniques to attract visitors to their property’s website. Below are a few strategies put together by the experts at Vizergy that have helped our clients boost their direct bookings.
Strategy: Book Direct. Get More.
Use this eye-catching headline ...
Read More About Tips to Boost Direct Bookings for Hotels
Once you determine a desired target audience, you can begin crafting personalized campaigns that speak to a specific demographic. Mapping personalized content to deliver to a unique audience improves direct bookings on a hotel website.
Since the home page is a major landing spot for most visitors, this is where a lot of the ...
Read More About Crafting Personalized Campaigns to Drive Direct Bookings
Creating unique experiences for website visitors using personalization tactics starts with determining target audiences.
Mapping audiences by similar attributes such as new or return visitors, visitors from a specific campaign, from social networks, mobile visitors or a visitor from a certain geographic location will help craft content that speaks to each audience best.
...
Read More About Creating Unique Experiences for Hotel Website Visitors
Website personalization is all the rage in the travel industry right now and today’s marketers have plenty of opportunity to personalize their users experience. Personalization is a simple step to improve website conversions for hotel properties.
Vizergy’s CMS & platform makes it easy to personalize content and travel suppliers must, because ...
Read More About The Importance of Personalization
Our client, Clevelander South Beach, located in South Beach Miami has three separate properties. Originally, all three properties shared a website until Vizergy was tasked with creating different sites for each property that best highlight their appeal.
The Clevelander Hotel’s website featured an additional two locations, Essex House and The Stiles Hotel, in ...
Read More About The Clevelander Hotel Website: Divide & Conquer
Vizergy’s Direct of Client Services, Ross McAlpine, weighs in on whether or not hotels should remain branded instead of going independent.
I think what we’ve seen is a period of acknowledgement from the larger hotel brands needing to diversify their brand options in order to stay relevant and protect market share. We’ve also enjoyed ...
Read More About Are Brands Becoming Relevant Again?
Vizergy’s customer data platform, TargetingHub, has expanded their list of PMS (property management system) integrations.
The PMS integrations allow PMS data to seamlessly flow guest reservation and profile data into TargetingHub. The TargetingHub now directly integrates with several PMS systems including but not limited to; Oracle Hospitality, MICROS – Fidelio, WebRezPro, Infor, AutoClerk, RoomKey. ...
Read More About New TargetingHub® Integration Partners
Revamped Overall Branding / Attitude Change
Hard Rock International came to us with a distinct branding change in mind for the next generation of their Hard Rock Cafes, which Vizergy originally launched in 2015. The Hard Rock team was eager to update their brand identity online and retain the features of the Vizergy Marketing ...
Read More About Vizergy Launches New Hard Rock Cafes Site
It’s no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs.
Online travelers often turn to Google when researching hotels, resulting in millions of hotel search queries each day. With so many eyes on these search ...
Read More About What Hoteliers Need to Know About Staying Relevant with Google Hotel Ads
Our Senior Manager of Search Marketing Services, Trish Leighton, dives into hotelier’s new biggest competition for direct bookings; Google.
Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to booking engine, causing more than a few worried glances among ...
Read More About Forget OTAs – Hotelier’s Biggest Competitor for Direct Bookings is Google
Next Generation Marketing Software Makes it Easy for Hotels to Target Digital Tactics
Vizergy , the hospitality industry’s leading provider in digital marketing software solutions, continues to enhance their platforms to drive hotel revenue and profit and stay competitive in an ever-changing digital marketplace.
The latest enhancement, made to ...
Read More About Vizergy Showcases AI Enhancement to TargetingHub® Product
Vizergy’s most recent site launch was with Hotel Yountville in California.
We think you’d agree that the perfect escape to wine country is at Hotel Yountville .
This luxury boutique hotel inspired by a quintessential wine country home is perfect for those looking for a relaxing, luxurious escape. From world-class cuisine, upscale ...
Read More About An Interactive & Sleek Site Launch : Hotel Yountville
Vizergy clients have great success with our full-service email marketing product. This blog contains some of our client’s recent email campaigns that showcase high ROI and impressive analytics from utilizing TargetingHub’s smart list segmentation in addition to email marketing.
TargetingHub analyzes existing hotel PMS data to identify key insights about client’s best ...
Read More About Best Email Marketing Campaigns for Your Hotel Property
Vizergy’s client is a relatively small property just outside of San Diego, CA. In the past year of utilizing the TargetingHub customer data platform for their email marketing, they have been able to grow their database by 2,615 new contacts.
Vizergy’s customer data platform, TargetingHub, has allowed our client to identify their ...
Read More About Client Generates Over $275k with TargetingHub Email Campaigns
Vizergy’s Senior Manager of Search Marketing Services, Trish Leighton, dives into some frequently asked questions about search engine optimization from hoteliers.
How do I know that we are targeting the right keywords? Should there be variations of keywords on our website in order to rank for them all?
Google is looking for a ...
Read More About SEO FAQ’s for Hoteliers
Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. It means your property’s website is important and relevant enough for other websites to link to and associate themselves with.
Quality vs. Quantity of Backlinks:
In the past, backlinks were ...
Read More About Why Backlinks Are Important for Hotel SEO
“Three remarkable experiences. One unforgettable destination.”
Our client, Dunes Manor , is a celebrated beachfront complex in Ocean City, Maryland. The most unique feature of the property is that there are 3 separate buildings that offer distinct experiences. The Dunes Manor Hotel and Dunes Suites buildings are situated on the beach with ...
Read More About Beachfront Hotel Transforms Website With Vizergy
