Vizergy Print Logo

Posts

Forget OTAs – Hotelier’s Biggest Competitor for Direct Bookings is Google

Google ads
Our Senior Manager of Search Marketing Services, Trish Leighton, dives into hotelier’s new biggest competition for direct bookings; Google. Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to booking engine, causing more than a few worried glances among ...
Read More About Forget OTAs – Hotelier’s Biggest Competitor for Direct Bookings is Google

Vizergy Showcases AI Enhancement to TargetingHub® Product

April 10, 2019
Targetinghub
Next Generation Marketing Software Makes it Easy for Hotels to Target Digital Tactics Vizergy , the hospitality industry’s leading provider in digital marketing software solutions, continues to enhance their platforms to drive hotel revenue and profit and stay competitive in an ever-changing digital marketplace.   The latest enhancement, made to ...
Read More About Vizergy Showcases AI Enhancement to TargetingHub® Product

An Interactive & Sleek Site Launch : Hotel Yountville

March 29, 2019
yountville
Vizergy’s most recent site launch was with Hotel Yountville in California.  We think you’d agree that the perfect escape to wine country is at  Hotel Yountville . This luxury boutique hotel inspired by a quintessential wine country home is perfect for those looking for a relaxing, luxurious escape. From world-class cuisine, upscale ...
Read More About An Interactive & Sleek Site Launch : Hotel Yountville

Best Email Marketing Campaigns for Your Hotel Property

email campaign
Vizergy clients have great success with our full-service email marketing product. This blog contains some of our client’s recent email campaigns that showcase high ROI and impressive analytics from utilizing  TargetingHub’s  smart list segmentation in addition to email marketing. TargetingHub analyzes existing hotel PMS data to identify key insights about client’s best ...
Read More About Best Email Marketing Campaigns for Your Hotel Property

Client Generates Over $275k with TargetingHub Email Campaigns

Targetinghub
Vizergy’s client is a relatively small property just outside of San Diego, CA. In the past year of utilizing the TargetingHub customer data platform for their email marketing, they have been able to grow their database by 2,615 new contacts. Vizergy’s customer data platform,  TargetingHub,  has allowed our client to identify their ...
Read More About Client Generates Over $275k with TargetingHub Email Campaigns

SEO FAQ’s for Hoteliers

SEO
Vizergy’s Senior Manager of Search Marketing Services, Trish Leighton, dives into some frequently asked questions about search engine optimization from hoteliers. How do I know that we are targeting the right keywords? Should there be variations of keywords on our website in order to rank for them all? Google is looking for a ...
Read More About SEO FAQ’s for Hoteliers

Why Backlinks Are Important for Hotel SEO

SEO
Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. It means your property’s website is important and relevant enough for other websites to link to and associate themselves with. Quality vs. Quantity of Backlinks: In the past, backlinks were ...
Read More About Why Backlinks Are Important for Hotel SEO

Beachfront Hotel Transforms Website With Vizergy

February 27, 2019
Dunes Manor
“Three remarkable experiences. One unforgettable destination.” Our client,  Dunes Manor , is a celebrated beachfront complex in Ocean City, Maryland. The most unique feature of the property is that there are 3 separate buildings that offer distinct experiences. The Dunes Manor Hotel and Dunes Suites buildings are situated on the beach with ...
Read More About Beachfront Hotel Transforms Website With Vizergy

Digital Marketing Firm Poised for Success in 2019 with Focus on Data Marketing Platform: TargetingHub®

February 26, 2019
success
Vizergy, the hospitality industry’s leading provider in digital marketing software solutions, closed the books on their most successful calendar year ever in 2018. The company, based in Jacksonville, FL, boasts 1,300+ clients in 26 countries. The company grew its customer base and revenue significantly in 2018 with the acquisition of several new large client and multi ...
Read More About Digital Marketing Firm Poised for Success in 2019 with Focus on Data Marketing Platform: TargetingHub®

Importance of Local SEO Ranking for Hoteliers

local
Any business that has an actual physical location needs to put time into their local SEO. It is imperative,  especially in the hospitality industry,  for search engines to know where a property is located. There are several things you can do to ensure your property’s location is known and that the information provided about it is ...
Read More About Importance of Local SEO Ranking for Hoteliers

The Inn at Leola Village: Why We Chose Vizergy

Inn at Leola Village
  Vizergy is excited to announce a partnership with The Inn at Leola Village in Lancaster, PA. The Inn at Leola Village’s VP, Randy Howat had the following to say about choosing to work with Vizergy: “The Inn at Leola Village has a story to tell, in fact we have ...
Read More About The Inn at Leola Village: Why We Chose Vizergy

An Invitation to Paradise from South Seas Hotel

February 15, 2019
southseas
Paradise is Waiting at the South Seas hotel. Check out our newest addition to Vizergy’s portfolio, the South Seas hotel, a beautiful beachfront paradise located in the heart of South Beach, Miami.  This boutique hotel offers spacious accommodations, authentic cuisine, and modern amenities you’ll fall in love with that’s perfect for your next romantic ...
Read More About An Invitation to Paradise from South Seas Hotel

Boosting Rankings with SEO On-Page Elements

SEO
There are hundreds of ranking factors Google considers when determining what should be shown in search results. Many of these factors are beyond the control of an SEO expert, such as the age of the domain name or where the site server is located. Throughout all of Google’s recent updates and search ranking algorithms, basic on-page principles have remained important. ...
Read More About Boosting Rankings with SEO On-Page Elements

WordStream: Spotlight on Vizergy, Agency to the Hospitality Stars

wordstream
Check out how Wordstream’s 20-Minute Work Week improved our team’s productivity by 39%. WordStream Customer Spotlight:  click here to read the full feature. Whether you’re operating a small boutique inn or a large chain of hotels, digital marketing can often fall to the back burner as you deal with the immediate concerns ...
Read More About WordStream: Spotlight on Vizergy, Agency to the Hospitality Stars

The Truth About Voice Search

January 24, 2019
voice search
With voice search being the latest innovation in the world of digital search, Vizergy has received several questions and concerns from clients about being optimized for voice search. Chances are, if you have searched for tips on preparing for voice search, you have been inundated with article after article leading with the same statistic, ...
Read More About The Truth About Voice Search

Case Study: Attracting Hotel Guests Using Digital Display Ads

naples
A new oceanfront hotel generated over half a million impressions & a 46:1 ROI with a display ad campaign. Client Profile Our client’s property is a 183 room, oceanfront hotel located in downtown Naples, FL on the Gordon River and just a short walk to the beach. The hotel features a resort style pool ...
Read More About Case Study: Attracting Hotel Guests Using Digital Display Ads

Data Drives New Online Presence for Napa Valley’s Bardessono Hotel & Spa

December 04, 2018
Bardessono
Vizergy , the travel industry’s leading provider in Digital Marketing, launched its most recent project with Napa Valley’s  Bardessono Hotel & Spa . For more than 20 years, Vizergy Digital Marketing has been the go-to digital marketing brand for the hospitality industry. Offering the best technology platforms, website design and digital ...
Read More About Data Drives New Online Presence for Napa Valley’s Bardessono Hotel & Spa

Vizergy Gives Back

November 28, 2018
Viz gives back
The holiday season, an often-difficult time of year for many, is an optimal time to give back to those in need. Vizergy Digital Marketing has once again partnered with  Bright Holidays , a public charity based in Jacksonville, FL to help underprivileged students and families during the holidays. Since discovering the underfunded ...
Read More About Vizergy Gives Back

Client Success Story: Boosting Return With A Revamped PPC Campaign

October 30, 2018
PPC
Have you been running PPC Campaigns for a while and results aren’t meeting your expectations? It might be time to revamp!     Instead of casting a broad net with search keywords that could be stretching your budget thin, it is essential to review the data and find those keywords with most ...
Read More About Client Success Story: Boosting Return With A Revamped PPC Campaign

Official Release: Vizergy Digital Marketing Named 10 Fastest Growing Google Solution Provider of 2018

October 22, 2018
Vizergy, the hospitality industry’s leading provider of digital marketing software and services, has been named one of the 10 Fastest Growing Google Solution Providers of 2018, according to  Silicon Valley Review . This recognition not only reaffirms Vizergy’s success in strategic vision and product development but also solidifies its market position as the best technology platform ...
Read More About Official Release: Vizergy Digital Marketing Named 10 Fastest Growing Google Solution Provider of 2018

Search

Tags