Category - Hotel Marketing
July 13, 2021
Kristen Sullivan
Capturing and keeping consumers’ attention is no easy feat, especially with all the information they’re bombarded with daily. It’s crucial to remain visible by maintaining a consistent and on-going digital presence throughout the year. Building a well-thought marketing calendar will ensure you have several solid ideas rather than throwing something together at the last minute ...
Read More About Building a Great Marketing Calendar
April 27, 2021
Kristen Sullivan and Todd Taylor
Now, more than ever, consumers of all ages (especially Millennials and Gen Z) care about equality and expect companies to operate under a strict set of morals. As a result, they are particular about where they spend their money and are more likely to support brands that share similar values. These consumers look for obvious ...
Read More About Incorporating Diversity into Your Website
By: Kristen Sullivan
In a world where hyper-targeted ads have been deemed “creepy” and “intrusive,” the fact remains that people prefer personalized messaging that comes from data collection. Most consumers like seeing content applicable to their lives and interests as opposed to something irrelevant. According to Statista , 90% of consumers find marketing content personalization appealing, and they are more responsive to tailored messages. However, there is a fine line between personalized marketing and marketing that is down-right invasive. The goal is to find a happy ...
Read More About Personalization Improves Conversions
February 24, 2021
Joseph Leo
The Ultimate in “Book Now” Prose: Part 2
Read More About Optimize Your Website for "Crawlers"
January 21, 2021
Kristen Sullivan
Micro-Weddings & Minimonies: Adapting Your Hotel for Small-Scale Celebrations
Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the ...
Read More About Micro-Weddings & Minimonies: Small-Scale Celebrations
November 17, 2020
Kristen Sullivan
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As consumers grow weary of advertising and an overload of intrusive content, inbound marketing techniques will bring attention to your hotel and increase conversions organically.
Read More About Inbound Marketing Techniques to Drive Traffic
October 29, 2020
Jen Cialfi
Creative ways to invite locals to your hotel
Read More About If You’ve Got It, FLAUNT IT!
Vizergy’s Vice President of Client Services, Ross McAlpine, weighs in on Thomas Cook on HospitalityNet's latest world panel . Along with other industry experts, Ross discusses how the once mighty Thomas Cook brand is now challenged to reinvent itself as an online travel agency to compete with the likes of TripAdvisor and Booking.com. ...
Read More About The "New" Thomas Cook – Vizergy Weighs In
September 09, 2020
Jen Cialfi
Often times we see specials and packages continually repeated while searching for a hotel. If you’re getting tired of seeing the same promotions, so are your potential guests.
Read More About Uniquely Yours: Personalized Offers for Your Guests
August 13, 2020
Jen Cialfi
Reeling-in Regional Travelers Who are Reeling to Get Away
Read More About Target Your Local Drive Market
July 29, 2020
Kristen Sullivan, Adrienne Dempsey & Michelle Ragognetti
Use your website to communicate your health and safety precautions, available amenities, timely promotions, and flexible cancellations.
Read More About Reassure Guests & Increase Bookings with a Solid Stand on COVID19
Vizergy Digital Marketing announced the launch of two stunning new websites. The focus of both projects center on best practices in design, guest engagement, conversion and storytelling.
Read More About Vizergy Launches New Website Projects a World Apart
With life slowing down for so many of us during the shutdown, it is a good opportunity to reflect on where we are and how we can improve on ourselves, both personally and professionally. In order to put together a solid marketing plan after COVID-19, we are encouraging our clients to take a close look ...
Read More About COVID-19 Recovery Series: Adopting a Data-First Approach to Your Marketing
As states and countries relax their restrictions on quarantine and social distancing, airlines and hotels will likely start offering generous discounts in order to generate demand and entice travelers back out into the world beyond their front doorstep.
It is already becoming clear that travel segments and behavior are changing as a result of coronavirus and hotels should plan now for ...
Read More About Attracting Business and Leisure Travelers After COVID-19
With COVID-19 disrupting the hospitality space so intensely, we are left wondering what the landscape will look like as we emerge on the other side of this pandemic. With hotels having to shut their doors, airlines flying mostly empty planes, and travel at a near standstill, the only silver lining is the time we now ...
Read More About COVID-19 Recovery Series: Boosting Natural Search Traffic
With the help of Vizergy Digital Marketing, Hard Rock has developed an online platform that caters to a variety of desired experiences, from mobile games for kids, to interactive casino gaming for adults.
Read More About Vizergy Launches New Hard Rock International Website
2019 has officially come to an end and Vizergy Digital Marketing finished the year with several stand out successes.
Corporate Culture
Throughout 2019, the Vizergy family took the time to volunteer for 17 Organizations. These organizations include:
City Rescue Mission
American Diabetes ...
Read More About Vizergy’s 2019 Year in Review
To continue providing the best email marketing platform and deliverability possible, Vizergy will now require users to implement a Sender Policy Framework (SPF) Record on their DNS server starting October 17 th , 2019.
What is an SPF record?
An SPF record functions as an authentication method for email service providers ...
Read More About Email Marketing Update: Deliver the best emails with Vizergy
While many of us are excited for the Fall season, hoteliers are focused on another important season: Hotel Budget Season.
Now is the time for hoteliers to review their previous years’ budget and make any necessary changes for the upcoming year. While evaluating their hotel budget, hoteliers should also consider the latest digital marketing ...
Read More About Trends To Consider For 2020 Hotel Digital Marketing Budget
