Category - Industry Insights
November 02, 2021
Johanna Dykstra
Is your hotel leveraging one of the most valuable assets to increase profitability? Your email database could be the key to increasing revenue as the travel industry continues to recover. Take advantage of an opportunity to solidify relationships with your audience and keep loyal guests engaged with updates from the property and exclusive offers.
Email ...
Read More About Case Study:
215:1 ROI with Email Marketing
October 25, 2021
Jen Cialfi
Second Cities Come Out on Top
Travel is beginning to pick up, and more people are hitting the spots on their Destination Bucket Lists after the unforeseen travel break. More travel is great! But more tourists? Maybe not so much. If you’re looking to get your travel fix while avoiding the crowds (whether social ...
Read More About Travel Trends: Second City Destinations
Sabre e-commerce solutions combine with Vizergy’s best-in-class web development services to deliver high-performing websites for hoteliers
Read More About Vizergy® Expands Alliance with Sabre Hospitality Solutions
September 23, 2021
Gretchen Walkenhorst and Johanna Dykstra
While this year has been anything but normal, time marches on and budget season has arrived. While the past 1.5 years may be hard to use for future planning, there are certainly lessons to be learned for 2022. Let’s look at some trends and strategies to keep in mind as you begin your 2022 planning.
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Read More About Industry Insights: Budgeting for 2022
August 10, 2021
Jen Cialfi
Preparing for an Influx in Wedding Group Travel
COVID forced countless couples to postpone their weddings last year. Now more cities are opening, and more people are becoming vaccinated, so wedding ceremonies are coming back in full force. Couples are inviting more attendees to their wedding festivities. Guests are eager to attend destination weddings ...
Read More About Wedding Bells Are Ringing: An Influx in Wedding Travel
July 13, 2021
Kristen Sullivan
Capturing and keeping consumers’ attention is no easy feat, especially with all the information they’re bombarded with daily. It’s crucial to remain visible by maintaining a consistent and on-going digital presence throughout the year. Building a well-thought marketing calendar will ensure you have several solid ideas rather than throwing something together at the last minute ...
Read More About Building a Great Marketing Calendar
April 27, 2021
Kristen Sullivan and Todd Taylor
Now, more than ever, consumers of all ages (especially Millennials and Gen Z) care about equality and expect companies to operate under a strict set of morals. As a result, they are particular about where they spend their money and are more likely to support brands that share similar values. These consumers look for obvious ...
Read More About Incorporating Diversity into Your Website
January 21, 2021
Kristen Sullivan
Micro-Weddings & Minimonies: Adapting Your Hotel for Small-Scale Celebrations
Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the ...
Read More About Micro-Weddings & Minimonies: Small-Scale Celebrations
September 09, 2020
Jen Cialfi
Often times we see specials and packages continually repeated while searching for a hotel. If you’re getting tired of seeing the same promotions, so are your potential guests.
Read More About Uniquely Yours: Personalized Offers for Your Guests
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Achieving more success online starts with knowing your customers. By leveraging existing data assets, personalized marketing campaigns can be developed to target specific audiences - resulting in higher returns on investment.
New Epsilon research found that 80% of consumers are more likely to make a purchase when a brand offers them personalized experiences. With ...
Read More About Data: The Secret to Successful Digital Marketing
More than 20 years ago, Vizergy was founded to help simplify the digital space for hoteliers and make it more profitable. Since Vizergy's founding, we've continued to develop and enhance our digital marketing platforms and technology to empower our hospitality clients to be successful online.
Recently, we sat down Vizergy's Vice President of Information ...
Read More About Vizergy Technology Leads the Industry- a Q&A
February 04, 2020
Vizergy Digital Marketing
If your property website currently has an Instagram feed application, it will no longer work in coming weeks. It must be updated to an approved, secure connection, in order to keep that photography feed flowing onto your website.
In January 2018, Instagram announced they would be shutting down their old API (application program ...
Read More About Effects of Instagram's API Update
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet's latest world panel. Hear from him and a handful of other experts about whether or not they think Google's "Zero Click Search" Marks the End of Hotel Paid Search Marketing.
"I think zero-click search is having a more profound effect on natural ...
Read More About Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing?
This new year is all about having the perfect, 20/20 vision for your property’s digital marketing plan.
A new year is the perfect opportunity to reflect on the previous year: What brought the most success? What could be improved? What can we add to our current marketing plan to ensure even higher success ...
Read More About 2020 Digital Marketing Trends for Hoteliers
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet’s latest world panel. Hear from him and a handful of other experts about whether or not they think OYO Hotels is the next WeWork of the hospitality industry.
Read More About Is OYO Hotels the next WeWork of the hospitality industry?
Google continually makes changes to improve their search results each day. Most changes aren’t noticeable but when an update contains actionable information, Google gives advanced notice and advice on how to respond those updates.
Read More About You’ve Gotta E-A-T to Rank in Search Engine Results
Google has recently announced what they consider a major algorithm update, what many are calling their most important in the last 5 years.
Read More About Google’s New Algorithm Update – BERT
As of 2018, all websites must meet the 2018 SSL Standards for Data Security and Privacy Protection.
Read More About Importance Of Having A Secure Website
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet’s latest world panel . Hear from him and a handful of other experts about why there are so many options for technology vendors in the hospitality industry.
Some hoteliers are rightfully disoriented in the current myriad of hospitality technology vendors and solutions ...
Read More About Why Are There So Many Hospitality Technology Vendors In Our Industry?
Halloween isn’t the only spooky theme in October. The witches, goblins, and ghouls have to share this month with something just as scary… cybersecurity hackers. Recognized every October, National Cybersecurity Awareness Month (NCSAM) is a collaborative effort between government and industry to raise awareness about the importance of cybersecurity and to ensure that all ...
Read More About October: A Month Dedicated to Cybersecurity
