Tag - Digital Marketing
Sabre e-commerce solutions combine with Vizergy’s best-in-class web development services to deliver high-performing websites for hoteliers
Read More About Vizergy® Expands Alliance with Sabre Hospitality Solutions
September 23, 2021
Gretchen Walkenhorst and Johanna Dykstra
While this year has been anything but normal, time marches on and budget season has arrived. While the past 1.5 years may be hard to use for future planning, there are certainly lessons to be learned for 2022. Let’s look at some trends and strategies to keep in mind as you begin your 2022 planning.
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Read More About Industry Insights: Budgeting for 2022
August 10, 2021
Jen Cialfi
Preparing for an Influx in Wedding Group Travel
COVID forced countless couples to postpone their weddings last year. Now more cities are opening, and more people are becoming vaccinated, so wedding ceremonies are coming back in full force. Couples are inviting more attendees to their wedding festivities. Guests are eager to attend destination weddings ...
Read More About Wedding Bells Are Ringing: An Influx in Wedding Travel
Vizergy® Digital Marketing implemented significant software enhancements to provide more meaningful and actionable information for clients. New features recently added to Vizergy’s platform include additional data visualization, integrations and tools that empower clients to make smarter digital marketing decisions, improving website performance optimization, conversion and channel productivity.
Read More About Vizergy® Marketing System Gets an Upgrade
July 13, 2021
Kristen Sullivan
Capturing and keeping consumers’ attention is no easy feat, especially with all the information they’re bombarded with daily. It’s crucial to remain visible by maintaining a consistent and on-going digital presence throughout the year. Building a well-thought marketing calendar will ensure you have several solid ideas rather than throwing something together at the last minute ...
Read More About Building a Great Marketing Calendar
April 27, 2021
Kristen Sullivan and Todd Taylor
Now, more than ever, consumers of all ages (especially Millennials and Gen Z) care about equality and expect companies to operate under a strict set of morals. As a result, they are particular about where they spend their money and are more likely to support brands that share similar values. These consumers look for obvious ...
Read More About Incorporating Diversity into Your Website
By: Kristen Sullivan
In a world where hyper-targeted ads have been deemed “creepy” and “intrusive,” the fact remains that people prefer personalized messaging that comes from data collection. Most consumers like seeing content applicable to their lives and interests as opposed to something irrelevant. According to Statista , 90% of consumers find marketing content personalization appealing, and they are more responsive to tailored messages. However, there is a fine line between personalized marketing and marketing that is down-right invasive. The goal is to find a happy ...
Read More About Personalization Improves Conversions
February 24, 2021
Joseph Leo
The Ultimate in “Book Now” Prose: Part 2
Read More About Optimize Your Website for "Crawlers"
January 21, 2021
Kristen Sullivan
Micro-Weddings & Minimonies: Adapting Your Hotel for Small-Scale Celebrations
Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the ...
Read More About Micro-Weddings & Minimonies: Small-Scale Celebrations
December 01, 2020
Joseph Leo
Your website has beautiful imagery. Your search engine optimization strategy is primo. Visitors are visiting. Now what? Now that you have them there, keep them there with powerful copy.
Read More About The Ultimate in “Book Now” Prose: Website Copywriting
November 17, 2020
Kristen Sullivan
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As consumers grow weary of advertising and an overload of intrusive content, inbound marketing techniques will bring attention to your hotel and increase conversions organically.
Read More About Inbound Marketing Techniques to Drive Traffic
October 29, 2020
Jen Cialfi
Creative ways to invite locals to your hotel
Read More About If You’ve Got It, FLAUNT IT!
Vizergy’s Vice President of Client Services, Ross McAlpine, weighs in on Thomas Cook on HospitalityNet's latest world panel . Along with other industry experts, Ross discusses how the once mighty Thomas Cook brand is now challenged to reinvent itself as an online travel agency to compete with the likes of TripAdvisor and Booking.com. ...
Read More About The "New" Thomas Cook – Vizergy Weighs In
September 09, 2020
Jen Cialfi
Often times we see specials and packages continually repeated while searching for a hotel. If you’re getting tired of seeing the same promotions, so are your potential guests.
Read More About Uniquely Yours: Personalized Offers for Your Guests
August 13, 2020
Jen Cialfi
Reeling-in Regional Travelers Who are Reeling to Get Away
Read More About Target Your Local Drive Market
July 29, 2020
Kristen Sullivan, Adrienne Dempsey & Michelle Ragognetti
Use your website to communicate your health and safety precautions, available amenities, timely promotions, and flexible cancellations.
Read More About Reassure Guests & Increase Bookings with a Solid Stand on COVID19
Site showcases multi-million-dollar renovation and addresses ADA compliance
Beachcomber Resort & Club in Pompano Beach, FL, has partnered with Vizergy Digital Marketing to launch a new website unveiling its multi-million-dollar renovation featuring a stunning new look and wide array of ...
Read More About Vizergy Launches Sleek New Website for Beachcomber Resort & Club
Hotel distribution has become increasingly complicated for hoteliers to manage and make the most of each channel that presents an opportunity to sell rooms. The growth in online travel agencies, including their high commissions and stranglehold over paid search activity on Google was a dominant feature of the hotel landscape over the last decade.
Over the last few ...
Read More About COVID-19 Recovery Series: Distribution Strategy
Download the recovery guide so you have a road map to get your direct sales channel firing on all cylinders once again.
It is becoming clear that travel segments and travelers’ behavior are changing because of the coronavirus. Now more than ever, hotels should be preparing for changes. Changes in their typical guest ...
Read More About Activate Your Ecommerce
The coronavirus lockdown has forced everyone to stay inside their homes and the isolation from friends and loved ones means consumers are using social media more than they ever have. Reports have shown a 61% increase in social media engagement since the lockdown. That makes social media channels like Facebook and Instagram a ...
Read More About COVID-19 Recovery Series: Social Media Marketing
